Skip to content
MarketScale
‹ Back to IndustriesHospitality

With the Hotel Industry at a Standstill, What is Next?: Say Yes To Travel

On this episode of Say Yes To Travel, host Sarah Dandashy doesn’t want to just discuss the effects of COVID-19 on the hospitality industry; she wants to help give voices to other people in the industry. The hospitality industry has become ravaged, coming to a complete standstill until the spread of the virus is contained….

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Get featured

Want MarketScale to feature Hospitality?

Book a 15-minute demo and we'll map your Hospitality expertise to the content buyers are searching for.

Book a demo

On this episode of Say Yes To Travel, host Sarah Dandashy doesn’t want to just discuss the effects of COVID-19 on the hospitality industry; she wants to help give voices to other people in the industry.

The hospitality industry has become ravaged, coming to a complete standstill until the spread of the virus is contained. Airlines are operating at 30% of their capacity and many of the largest travel destinations in America such as New York, Los Angeles, and Las Vegas have closed their hotels and furloughed their employees.

How are we going to recover? What is the timeline? What can we expect? The big thing with all of this is the unknown. With unknown variables about the virus still in the air, when can we expect to go back to work and what will the long term ramifications of coronavirus be on every industry? Dandashy gives her perspective on how the industry should react and make it out the other side intact.

Catch up on previous episodes!

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

Hotel technology implementations are increasingly driven by change management strategies rather than simply software development. Emphasizing deflagging and front-desk adoption can significantly impact hotel technology ROI. This approach requires careful planning and integration to be successful.

  • 01Change management is crucial in hotel tech rollouts for achieving ROI.
  • 02Deflagging and front-desk adoption are central to successful tech integration.

Aug 24, 2026

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is expanding its boutique brand, Aiden, with 58 operational hotels and more than 20 additional properties in development. This includes an innovative office-to-hotel conversion project, showcasing the brand's adaptive-reuse strategy. The Aiden brand exemplifies BWH Hotels' adaptability in leveraging existing structures for hospitality purposes.

  • 01BWH Hotels' Aiden brand has expanded to 58 hotels globally.
  • 02More than 20 Aiden hotels are currently in development.
  • 03Aiden's strategy includes converting office spaces into hotels.

Aug 24, 2026

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels' Aiden boutique brand has expanded to 58 hotels globally, with over 20 projects in the pipeline. The brand's growth strategy focuses on conversion-ready specifications and leveraging brand loyalty. This approach indicates the emerging trend of repeatable brand plays in boutique hotel development.

  • 01BWH Hotels' Aiden brand now comprises 58 hotels worldwide.
  • 02There are more than 20 Aiden projects currently in development.
  • 03The brand's growth strategy emphasizes conversion-ready specifications.

Aug 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512