Impact XM

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential

imposter syndrome

Overcoming imposter syndrome was part of Courtney Stanley when she made a bold shift in her career at the end of 2019 and early 2020. She decided to pursue the path of entrepreneurship. She is a keynote speaker, event emcee, podcaster, and coach. Her humility is personable, and her approach is empowering. “It’s important to…

Read More

Latest

Impact XM
Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion

Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on…

Read More
Impact XM
The Creative Process: How to help others create amazing experiences, with Erik McKinney

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for…

Read More
Impact XM
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential…

Read More
Impact XM
Before, During, and After: How Hospitality Businesses Reacted to the Pandemic

The hospitality industry revolves around interpersonal interactions—or so it seemed. Marti Winer, Vice President of MGM Resort Events Production, spoke with Experiential Experts hosts Lorre Crisswell and Holly Zalenski about how the industry and hospitality businesses have changed since the pandemic. One significant business change is slower decision-making, partly due to the need for flexibility….

Read More
Impact XM
Executing a Philanthropic Event During the COVID-19 Pandemic

For this first episode of Experiential Experts, hosts Lorre Crisswell and Holly Zalenski spoke with Aimee McGranahan, Chief Operating Officer at Spookstock Foundation about hosting a philanthropic event during the pandemic. Aimee McGranahan’s mission is to support shadow warriors and their families. The foundation she works for supports these families through various fundraising events they…

Read More

Latest

community
Bringing Community into the Transformation of K-12 Schools: The Impact of Mentors, Local Voices, and Student Entrepreneurs
July 24, 2025

As K-12 schools across the U.S. struggle to recover from the learning loss and emotional fallout of the pandemic, a deeper reckoning is underway—one that challenges the very foundation of who’s responsible for educating our children. Despite billions in federal relief, a third of U.S. students are not even reading at a basic level…

Read More
9 Proven User-Generated Content Strategies That Actually Work
July 24, 2025

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…

Read More
Blending Intuition and Metrics to Elevate Sterile Processing
Smarter Sterile Processing Starts with Data—Boosting Efficiency, Cutting Costs, and Improving Patient Care
July 24, 2025

In a healthcare ecosystem increasingly driven by data, sterile processing departments (SPDs) find themselves at a crossroads—balancing precision and pace, safety and speed. As hospitals look to reduce inefficiencies and protect patient safety, analytics tools are transforming sterile processing from an often overlooked backroom function into a vital, data-enhanced frontline of care. Research shows…

Read More
college success
Freshman Year Survival Guide: How Overlooked High School Lessons Lead to College Success
July 24, 2025

Nobody warns you that college success isn’t just about brains — it’s about balance, too. In this refreshingly honest episode of Professional Quotient: Conversations that Build Equity, hosted by Jason Winningham, high school teacher Jacob Mutchler reunites with two of his former students, Lilly Salcedo and Oscar Davila, to reflect on what really mattered…

Read More