AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

January 26, 2024
Aby Varma


This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency.

They delve into the development of chatbots, tracing their journey from simple, pre-programmed replies to sophisticated AI-based conversational tools capable of emulating human interactions. The discussion encompasses areas such as tailoring AI chatbots to meet distinct business requirements, addressing ethical considerations and data privacy in the realm of AI, and contemplating AI’s role in both business and personal realms. This episode is a wealth of information for anyone fascinated by the convergence of AI, marketing, and enhancing customer engagement.

Recent Episodes

smart technologies
View episode

As cities across North America embrace smart technologies to improve urban living, standout initiatives like Virginia Beach’s flood resiliency program, highlighted in the recent IDC Smart Cities North America Awards, demonstrate the critical role of edge computing in environmental monitoring and disaster management. These technologies not only bolster emergency responses but also seamlessly integrate…

View episode

In remote and disaster-prone areas, the rapid deployment of Internet of Things (IoT) technologies coupled with artificial intelligence (AI) has opened new vistas for emergency management and community safety in smart cities. These leading IoT deployments, highlighted at the recent announcement of the IDC Smart Cities Awards winners, solidified the role that edge computing…

View episode

A pivotal shift towards sustainability and efficiency is underway, championed by thought leaders and innovators across the industry. Central to this transformation is the adoption of electric technology, particularly lithium battery-powered equipment, signaling a departure from traditional lead-acid batteries and internal combustion engines. As Cullen Wurzer, Director of Dealer Development at Big Joe Forklifts shares,…