Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

Are Enterprise Companies Taking Cybersecurity Seriously Enough?

The article discusses the ongoing challenges enterprises face with cybersecurity, especially with incidents like the ransomware attack on Kaseya. Expert Nuno Povoa highlights issues such as inadequate investment in security resources and outdated systems. He suggests strategic approaches including better training and data sharing to improve resilience.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

Promoted content from Kaseya on MarketScale.

By Daniel Litwin · CybersecurityData BreachData SecurityRansomware
Share

Key takeaways

01

Kaseya was a target of a significant ransomware attack affecting multiple businesses.

02

Enterprises often view cybersecurity as a cost center, impacting investment levels.

03

Improved security awareness training and data sharing could enhance cybersecurity resilience.

Another day, another cybersecurity incident. Unfortunately, that seems to be the pattern. Kaseya, an IT solutions developer, was most recently the target of ransomware impacting hundreds of businesses. So, why are these breaches occurring? And what’s the solution? In the Cloud host Daniel Litwin welcomed Nuno Povoa, Senior Security Consultant for Eurofins Cyber Security US, to address these questions. Povoa has over a decade of experience developing strategic and technical insights to improve data and business resilience.

Povoa listed several issues that are hindering better data security. “The appetite to invest isn’t there. It’s a cost center, and we need to realign how we think about budgeting. There’s also the issue of attracting and retaining talent, which should include investing in the education for current staff.”

When it comes to breach prevention, many threat actors are using unsophisticated tactics like phishing. So shouldn’t an enterprise have better defenses? Povoa answered, “There is a gap in security awareness training because it’s just for compliance purposes. Then there are also legacy systems, which you can’t update and are complicated to protect.”

Even those with mature programs aren’t risk-free. Povoa proposed that companies share data and intelligence around cybersecurity to be a “win-win for the market.”

With complex infrastructures and ecosystems, multiple entities have access to data, and there’s often a weak link. “It’s hard to keep visibility across all data. We need to concentrate on what comes into the network. Always be proactive in security. We’re also now deploying behavioral machine learning-based analytics to detects users as a risk.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Kaseya

Part of this channel

Kaseya

IT management and cybersecurity software built for MSPs and IT teams.

Visit the channel →

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

A3's 2026 automation whitepaper wave signals a shift from fixed hardware to software-defined factory floors

A3's 2026 automation whitepaper wave signals a shift from fixed hardware to software-defined factory floors

The A3's 2026 automation whitepaper indicates a move from traditional fixed hardware to software-defined factory floors controlled by AI. Members like Intel, Bosch Rexroth, Cognex, and Zebra provide guidance for operations teams in this transition. The whitepaper aims to redefine how factory floors are structured using advanced technology.

  • 01A3's whitepaper showcases a shift towards software-defined factory floors.
  • 02Guidance is provided by major companies including Intel and Bosch Rexroth.
  • 03AI governance is a significant focus of the factory floor transformation.

Jul 8, 2026

Mouser adds nine manufacturers to industrial automation lineup in H1 2026

Mouser adds nine manufacturers to industrial automation lineup in H1 2026

Mouser Electronics expanded its industrial automation offerings by incorporating nine new manufacturers in the first half of 2026. The additions enhance their portfolio in areas such as AI, IIoT, robotics, and safety. This development reflects a broader commitment to advancing technology and innovation in the industrial sector.

  • 01Mouser Electronics added nine manufacturers to its lineup.
  • 02Focus on expanding offerings in AI, IIoT, robotics, and safety.
  • 03Reflects a commitment to innovation in industrial automation.

Jul 8, 2026

Venture capital floods industrial automation as Honeywell restructures into standalone units

Venture capital floods industrial automation as Honeywell restructures into standalone units

Venture capital investment is significantly increasing in AI robotics startups while industrial leaders like Honeywell are undergoing strategic restructurings. Honeywell is spinning off key divisions, impacting the automation sourcing landscape for manufacturers. These changes underline a dynamic shift in the industrial automation sector.

  • 01Venture capital inflow into AI robotics is rising.
  • 02Honeywell is restructuring into standalone units.
  • 03Manufacturers’ automation sourcing is being reshaped.

Jul 7, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

Daniel Litwin
Daniel Litwin

Host, In the Cloud

MarketScale

Daniel Litwin is the host of 'In the Cloud' at MarketScale. He provides insights into the latest trends and challenges in cybersecurity and data protection. His work focuses on interviewing industry experts to draw actionable knowledge for businesses.

NP
Nuno Povoa

Senior Security Consultant

Eurofins Cyber Security US

Nuno Povoa has over a decade of experience in providing strategic and technical insights to improve data and business resilience. He focuses on addressing issues like budget allocation and lack of security talent to enhance enterprise cybersecurity.