Are Enterprise Companies Taking Cybersecurity Seriously Enough?

Another day, another cybersecurity incident. Unfortunately, that seems to be the pattern. Kaseya, an IT solutions developer, was most recently the target of ransomware impacting hundreds of businesses. So, why are these breaches occurring? And what’s the solution? In the Cloud host Daniel Litwin welcomed Nuno Povoa, Senior Security Consultant for Eurofins Cyber Security US, to address these questions. Povoa has over a decade of experience developing strategic and technical insights to improve data and business resilience.

Povoa listed several issues that are hindering better data security. “The appetite to invest isn’t there. It’s a cost center, and we need to realign how we think about budgeting. There’s also the issue of attracting and retaining talent, which should include investing in the education for current staff.”

When it comes to breach prevention, many threat actors are using unsophisticated tactics like phishing. So shouldn’t an enterprise have better defenses? Povoa answered, “There is a gap in security awareness training because it’s just for compliance purposes. Then there are also legacy systems, which you can’t update and are complicated to protect.”

Even those with mature programs aren’t risk-free. Povoa proposed that companies share data and intelligence around cybersecurity to be a “win-win for the market.”

With complex infrastructures and ecosystems, multiple entities have access to data, and there’s often a weak link. “It’s hard to keep visibility across all data. We need to concentrate on what comes into the network. Always be proactive in security. We’re also now deploying behavioral machine learning-based analytics to detects users as a risk.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More