Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business

 

“Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No one knows this more than Jim Lester, CEO of ThingTech. Lester joined MarketScale to discuss the state of the Internet of Things (IoT) and how businesses can benefit from data collection and sharing.

ThingTech’s fleet management system offers a holistic view of a fleet thanks to widespread data collection. When pulling usage data from different car manufacturers, for example, ThingTech can normalize the differences and offer real, usable data to clients. Lester said that ThingTech “[does] the heavy lifting for them.”

But IoT data collection isn’t used solely for fleet management. As technology prices go down, specialty logistics become more feasible. When shipping climate-controlled products, for example, ThingTech can monitor the product throughout shipment, ensuring its safe arrival. Lower IoT costs mean being able to monitor custom shipments both big and small.

It is hard to talk about IoT without talking about 5G. Lester said the reality of 5G is that it will first reach urban areas and, until 5G is more widespread, 4G is perfectly fine for monitoring trucking as it travels through rural areas.

So, what is the future of IoT? Jim outlined the three pillars of IoT adoption – connectivity, costs, and device durability. As these three trends materialize, moving from static asset management to dynamic asset management will become the norm.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

European fiber infrastructure trends
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…

Read More
purpose
From Amazon Leader to Franchise Owner: Ramiah Martin on Leadership, Purpose, and Legacy
December 10, 2025

Many professionals reach a moment when the title, the salary, and the climb aren’t enough anymore. They start looking for work that feels meaningful — work that reflects who they are and what they want their lives to stand for. And with millions of Americans stepping out to build businesses of their own in…

Read More
imposter syndrome
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
December 10, 2025

Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…

Read More
Inside Breaking Down the New Behavioral Threat Assessment Report
Breaking Down the New National Behavioral Threat Assessment Report
December 9, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso interviews guest expert Will Durgin to discuss the newly released Behavioral Threat Assessment and Management (BTAM) Report from the National Threat Assessment Center and Homeland Security. They explore how this report differs from previous NTAC…

Read More