Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business

ThingTech's CEO Jim Lester discusses the transformative power of data in business and IoT applications. ThingTech offers IoT solutions for fleet management and specialized logistics, utilizing data collection for asset management. With decreasing costs and improving technology, IoT adoption focuses on connectivity, costs, and device durability.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Geoff Short · 5gData CollectionData ManagementGeoff Short Podcast
Share
Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business

Key takeaways

01

Data is considered more valuable than oil for transforming business, manufacturing, and shipping.

02

ThingTech leverages IoT data for fleet management and specialized logistics, ensuring safe shipment arrivals.

03

The future of IoT depends on advancing connectivity, reducing costs, and enhancing device durability.

“Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No one knows this more than Jim Lester, CEO of ThingTech. Lester joined MarketScale to discuss the state of the Internet of Things (IoT) and how businesses can benefit from data collection and sharing.

ThingTech’s fleet management system offers a holistic view of a fleet thanks to widespread data collection. When pulling usage data from different car manufacturers, for example, ThingTech can normalize the differences and offer real, usable data to clients. Lester said that ThingTech “[does] the heavy lifting for them.”

But IoT data collection isn’t used solely for fleet management. As technology prices go down, specialty logistics become more feasible. When shipping climate-controlled products, for example, ThingTech can monitor the product throughout shipment, ensuring its safe arrival. Lower IoT costs mean being able to monitor custom shipments both big and small.

It is hard to talk about IoT without talking about 5G. Lester said the reality of 5G is that it will first reach urban areas and, until 5G is more widespread, 4G is perfectly fine for monitoring trucking as it travels through rural areas.

So, what is the future of IoT? Jim outlined the three pillars of IoT adoption – connectivity, costs, and device durability. As these three trends materialize, moving from static asset management to dynamic asset management will become the norm.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

GS
Geoff Short

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Industrial IoT expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

IntelliFinishing Systems Adapt Better When Labor is Short

IntelliFinishing Systems Adapt Better When Labor is Short

Labor shortages are a significant issue in manufacturing, especially for skilled positions such as painting and finishing. Facilities with traditional finishing lines face operational disruptions when staff are absent. Automated finishing systems like IntelliFinishing can adapt better to varying labor availability.

  • 01Labor shortages continue to challenge the manufacturing sector, particularly for skilled roles.
  • 02Automated systems like IntelliFinishing are more adaptable to labor shortages compared to traditional finishing lines.
  • 03Absenteeism in traditional finishing operations can cause major disruptions.

Aug 6, 2026

Vention and FANUC America unify industrial and collaborative robots on a single AI platform

Vention and FANUC America unify industrial and collaborative robots on a single AI platform

Vention and FANUC America have collaborated to integrate FANUC's robot portfolio into Vention's AI-driven platform. This integration allows manufacturers to design, simulate, and deploy automated solutions more efficiently. The unified platform aims to streamline operations and enhance productivity in industrial and collaborative robotics.

  • 01Vention's AI-driven platform now includes FANUC's full robot portfolio.
  • 02Manufacturers can design, simulate, and deploy robots through a single unified platform.
  • 03The collaboration aims to streamline operations and enhance productivity in robotics.

Aug 5, 2026

AI safety agents hit zero misses in first industrial trials as automation sector accelerates

AI safety agents hit zero misses in first industrial trials as automation sector accelerates

The first industrial trials for AI safety agents in the automation sector have achieved a perfect recommendation capture rate. This milestone reflects the rapid acceleration and growing importance of automation in industrial settings. Leadership changes and new launches are further propelling the industry forward.

  • 01AI safety agents achieved a perfect recommendation capture rate in initial industrial trials.
  • 02The automation sector is rapidly accelerating with new launches and leadership changes.
  • 03AI safety deployments are crucial in enhancing operational efficiency and safety in industrial settings.

Aug 4, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

GS
Geoff Short
JL
Jim Lester

CEO

ThingTech

Jim Lester is the CEO of ThingTech, a company providing IoT solutions for asset management. He focuses on leveraging data for business, manufacturing, and shipping improvements.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512