The Future of the Gas Station: IoT and Ethernet Solutions

Oregon recently lifted the ban on people pumping their own gas, and while some citizens aren’t happy, it’s an example of how new technologies can revolutionize an industry. Self-pumping gas stations and fuel centers are a prime example of how automation has dramatically changed an entire industry, but there’s another revolution coming down the pipe. The Internet of Things has reached the self-service fuel center and is changing the way customers pump their gas and the way operators monitor their tanks.

Many gas stations’ underground tanks are a hodgepodge of new and old technologies, often requiring attendants to manually measure their tanks for overfilling, leaks, and other concerns. IoT connectivity is rapidly changing the entire oil and gas industry, and the retail pump is no exception. Companies worldwide are cloud-enabling newly installed pumps and updating pumps already at work. This connectivity enables big data solutions, collecting information on tank gauges, gas usage, safety concerns, and more. The advantages can be felt in the streamlining of supply chains, more efficiently predicting tank refills, and assessing tank leaks that would take manual measurements months and years to detect. This mitigates costs and safety concerns at nearly every step of the pumping process.

Retailers in sectors of all kinds are preparing to invest in IoT and machine learning solutions. The power of real-time customer and process data is becoming too much to ignore, and 79% of North American decision makers in retail are preparing to invest in IoT tech. As more and more industries become interconnected, staying behind the ball will shift from inefficient to costly, as customers will nearly always choose a personalized experience. Aging technologies still in use at fuel centers around the country will need updating eventually, and taking that window of opportunity to invest in IoT is not only a smart move, but will soon be standard.

The oil and gas industry is a notoriously diverse one, with patchwork technologies and multiple solutions to the same industry challenges. The true power of IoT is in its ability to synthesize such diverse frameworks and still generate powerful, data-based solutions.

Many operators are hesitating to adopt EMV payments at the pump, and in recognition of the challenges unique to the industry, Mastercard and Visa agreed to postpone the liability shift for card payments to October of 2020. Though that’s a more generous timeline, the deadline is still rapidly approaching. Updating a system can take months, so it’s imperative that operators plan ahead to meet the new requirement. That means a higher up-front investment, but due to EMV’s anti-counterfeit measures that are especially useful at unattended self-serve stations, this investment is well worth it. Operators shouldn’t ignore the power of IoT, and adopting both it and EMV in their next major gas station rollout is a strong opportunity to keep up with modern technologies.

AvaLAN wireless is an ideal partner in the next rollout, providing wireless solutions for EMV payment at the pump that is PCI compliant. Similarly, AvaLAN offers automatic tank gauges and LED signage with full Ethernet network connectivity. As EMV and IoT solutions require faster connections, Ethernet is a uniquely powerful solution for gas stations in need of an upgrade. Ethernet is easily upgradeable, meaning that future advances in IoT won’t require a complete rollout to keep up with.

To learn more about how to maximize the effectiveness of your fuel center’s next major upgrade, visit https://www.avalan.com/emv

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More