How IoT is Giving Citizens of These Cities a Breath of Fresh Air

About 90 percent of people in the world breathe polluted air. While many of those most affected by this danger live in developing countries, major cities in the west, like London, also have many citizens ill or impaired as a result of lack of clean air. The capital of the United Kingdom, although actively working to improve air quality, is still above the limit for pollution set by the European Union. To combat this problem, London is turning to an unexpected source of help: the Internet of Things.

How IoT Can Help With Air Pollution

To tackle London’s air pollution problem, a new initiative called Breathe London has been launched. The project is shared by the Mayor of London, the Environmental Defense Fund Europe (EDFE), and Google Earth Outreach.

Breathe London uses IoT to investigate and understand air quality trends and challenges in the city. Sensors placed all over the city will measure air quality regularly, while mobile sensors like those included on Google Street View cars will supplement the information.

Using IoT and smart data, researchers will be able to publicly share interactive information about air quality as well as gain insight into causes of pollution. This will help London determine what will be effective in improving air quality.

Using New Sensor Tech to Understand Air Quality Challenges

The EDFE and Google Earth Outreach are partnering with cities other than London as well. For example, in the U.S., both Oakland and Houston were locations for pioneering IoT as a tool in the fight for cleaner air. This pioneer work revealed that air pollution can vary extensively even in small, close places. Insights like these are helping with the creation of laws regarding emissions and other potential pollutants.

How IoT Helps People Breathe Better in Real Time

Besides being useful for insight into air quality issues and locations facing the most pollution, IoT is also useful for real-time insight. During California’s recent wildfire outbreak, for instance, local citizens needed to know at any minute whether or not it was safe to breathe outside air. Since most common weather apps are not tracking air-quality in real time, Purpleair.com used IoT to compile data from individual sensors to give more convenient, up-to-date readings.

As more people, companies and governments recognize the importance of being able to access real-time air quality data, it is expected that more devices and everyday technologies will have IoT integrated for this purpose. Wearable technology for example may have embedded IoT for measuring air quality in the future.

Other Technologies Improving Air Quality Around the World

Interesting Engineering reports that one trend in the fight for cleaner air is to educate and empower local citizens. Friends of the Earth for example lets citizens test their own air quality using simple kits. Some countries, like China, are using technology to weave living plants into architecture. China is also going to be home to a skyscraper that functions as a giant air purifier. Innovations like these are making efforts to improve air quality around the world smarter and more effective.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More