How to Power Innovation and Efficiency with Attention to the Little Things

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

 

The pace of technological innovation and adoption is quicker than it’s ever been. In fact, it’s likely fair to call it breakneck.

However, the rush of chasing the latest and greatest is no excuse to avoid the fundamentals. In fact, failing to pay attention to the little things is a recipe not only for stagnation, but for regression and wasted dollars.

On this episode of There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher dove into the overarching topic of new and exciting technologies – and how to ensure your organization is making the most of them.

Particularly for organizational leaders, choosing which new technologies have staying power worth investing in is critical. For example, parts of the world are using 16Hz internet, which is pending approval in American – once approved, will it make sense for most businesses to adopt it?

“If you talk about technology but don’t understand the science behind whats going on, every decision that you make will be flawed.” – Simon Lok

Ignoring the details of technology adoption, rollout and implementation, Claybrook said, is as good as “setting money on fire,” and that’s a price no organization can afford in a global landscape shifting faster than any period in recent memory.

Tune in to the entirety of this episode of There’s More to IT for more front-line insights about the drivers behind solid IT investments, examples that show the perils of making a wrong turn (or, in this case, writing the wrong check), and more.

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
Company Overview and Mission
November 10, 2025

In this inaugural episode of Vantiva Voices, host Jim Conti sits down with industry leaders to explore how connected technology is reshaping home healthcare, aging-in-place solutions, and the patient experience. From intelligent devices and data-driven insights to the power of connectivity itself, Vantiva is leading the charge in making care more personal, proactive, and…

Read More
Safer Cities: How Milestone and Axis are Shaping Urban Safety
Safer Cities: How Milestone and Axis are Shaping Urban Safety
November 10, 2025

In the latest episode of Beyond the Pavise, host Blaine Bowman is joined by two public safety veterans—Chris Shearer from Milestone Systems and Dean Cunningham from Axis Communications—to explore how technology is transforming the future of urban safety. With decades of combined experience in law enforcement, Chris and Dean now help cities harness video,…

Read More
GEO
From SEO to GEO: How LLMs Are Changing Brand Discovery
November 10, 2025

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

Read More
sterile
The Silent Foundation of Patient Safety: Why Water Quality Matters in Sterile Processing
November 10, 2025

In healthcare, patient safety and operational efficiency often depend on invisible systems working perfectly in the background. One of those systems—water quality—has quietly become a defining factor in sterile processing success. With new standards such as AAMI ST108 setting stricter expectations, hospitals, and SPDs (Sterile Processing Departments) are rethinking how they monitor, manage, and measure…

Read More