How to Power Innovation and Efficiency with Attention to the Little Things

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

 

The pace of technological innovation and adoption is quicker than it’s ever been. In fact, it’s likely fair to call it breakneck.

However, the rush of chasing the latest and greatest is no excuse to avoid the fundamentals. In fact, failing to pay attention to the little things is a recipe not only for stagnation, but for regression and wasted dollars.

On this episode of There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher dove into the overarching topic of new and exciting technologies – and how to ensure your organization is making the most of them.

Particularly for organizational leaders, choosing which new technologies have staying power worth investing in is critical. For example, parts of the world are using 16Hz internet, which is pending approval in American – once approved, will it make sense for most businesses to adopt it?

“If you talk about technology but don’t understand the science behind whats going on, every decision that you make will be flawed.” – Simon Lok

Ignoring the details of technology adoption, rollout and implementation, Claybrook said, is as good as “setting money on fire,” and that’s a price no organization can afford in a global landscape shifting faster than any period in recent memory.

Tune in to the entirety of this episode of There’s More to IT for more front-line insights about the drivers behind solid IT investments, examples that show the perils of making a wrong turn (or, in this case, writing the wrong check), and more.

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More
sepsis
Debunking Sepsis Myths – Episode 1
July 1, 2025

In the first episode of The Michael Rothman podcast, we address misconceptions about sepsis in healthcare. Although it’s often claimed that sepsis accounts for nearly a third of hospital deaths, many of these deaths are linked to chronic conditions with sepsis as a secondary factor. The frequently cited statistic that delays in treating sepsis increase…

Read More