MarketScale IoT 01/23/19: Bringing IoT to the Highest Valued Port in America

 

Can IoT help bring innovation to an industry that has remained largely unchanged for centuries? Ed Anthes-Washburn and the New Bedford Port Authority is saying yes. Today’s episode of the MarketScale IoT Podcast looks at how IoT technology is changing the game in fishing and strengthening supply chains.

Fishing for IoT Innovation

Fishing is one of those industries that feels like it has gone centuries without disruption or major technological advancements. There have been small changes here or there, but the basics have remained the same. You could be forgiven for thinking that IoT technology really doesn’t have a place in that kind of industry. However, the Port of New Bedford, the number one fishing port in America for 12 straight years, is proving that assumption wrong.

Ed Anthes-Washburn is the Executive Director for the New Bedford Port Authority and he joins this episode of the MarketScale IoT podcast to explain how they’re using IoT to improve fishing practices. “The fishing industry is one of the oldest industries on the planet. People have been harvesting fish in more or less the same way for decades, if not centuries,” says Washburn. “The price of sensors coming down can really transform…how commercial fishermen harvest fish, how they track fish, and also how they diversify their revenue opportunities.”

Building Stronger Links in the Supply Chain

The industry that can perhaps derive the greatest immediate benefit from IoT technology is the supply chain. The granular level of real-time data collection is incredibly useful in the instances where companies have already adopted it. MarketScale correspondent Sean Heath talks about the other benefits, seen and unseen, of integrating IoT into an existing supply chain strategy.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More