T-Mobile Bets on New Remote Work Standard

Remote work has become the norm over the past year, but reopening is on the horizon. With workers flocking back to offices sooner rather than later, will remote work stick around, or was it mostly a passing trend?

On this MarketScale Industry Update, host Hilary Kennedy tackled that loaded question.

 

A recent study by Growmotely found that 74% of professionals expect remote work to become standard, and 61% of employees prefer being fully remote.

In response to this growing demand, T-Mobile announced new service called WFX (short for “Work from Anywhere”), a Home Office Internet designed to complement customers’ standard home internet with a separate, cellular-based Wi-Fi network.

Working from home presents new challenges, so WFX seeks to solve some of them by providing a reliable, secure connection for business customers to help them stay productive while the rest of the household uses the personal Wi-Fi.

In theory, this means no more slow internet complaints while trying to work as kids or roommates are also trying to stream, game or study at the same time.

WFX will be available to 60 million homes at launch on March 22, which is half the country. As the company continues to expand their 5G network, they hope to cover 90 million homes by 2025.

T-Mobile goes after AT&T and Verizon customers by sweetening the deal: no equipment cost, no service activation fees, and no contracts.

Industry experts note that there isn’t nearly enough competition in this space, and mobile users or those who need a lot of mobile hotspot data are still waiting for something equally robust to benefit them.

*Bloomberg contributed to this content.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Private Equity in Energy Transition
The Role of Private Equity in The Energy Transition
April 15, 2024

In this episode of Weaver: Beyond the Numbers, host Gabrielle Bejarano sits down with Mike Collier, a partner in Weaver’s Transaction Advisory Services, to discuss the critical role of private equity in the energy transition. As the world grapples with the urgent need for sustainable energy solutions, this conversation sheds light on whether private equity […]

Read More
gut check
Healthcare Needs a GUT Check…Literally!
April 15, 2024

As healthcare continues to evolve, the focus on gastrointestinal (GI) health has become more pronounced. With an aging population and modern dietary habits contributing to a rise in GI disorders, healthcare requires a gut check, literally. The global market is rapidly advancing towards less invasive technologies, personalized nutrition, and virtual care models. The surge […]

Read More
ISC West 2024
ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise
April 12, 2024

As the International Security Conference & Exposition West 2024 (ISC West) concludes, the security industry has once again proven its dynamic nature, evolving with the increasing integration of physical and digital security solutions. This year’s event, the largest converged security trade show in North America, hosted in Las Vegas, showcased over 750 brands, including […]

Read More
Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More