T-Mobile Bets on New Remote Work Standard

Remote work has become the norm over the past year, but reopening is on the horizon. With workers flocking back to offices sooner rather than later, will remote work stick around, or was it mostly a passing trend?

On this MarketScale Industry Update, host Hilary Kennedy tackled that loaded question.

 

A recent study by Growmotely found that 74% of professionals expect remote work to become standard, and 61% of employees prefer being fully remote.

In response to this growing demand, T-Mobile announced new service called WFX (short for “Work from Anywhere”), a Home Office Internet designed to complement customers’ standard home internet with a separate, cellular-based Wi-Fi network.

Working from home presents new challenges, so WFX seeks to solve some of them by providing a reliable, secure connection for business customers to help them stay productive while the rest of the household uses the personal Wi-Fi.

In theory, this means no more slow internet complaints while trying to work as kids or roommates are also trying to stream, game or study at the same time.

WFX will be available to 60 million homes at launch on March 22, which is half the country. As the company continues to expand their 5G network, they hope to cover 90 million homes by 2025.

T-Mobile goes after AT&T and Verizon customers by sweetening the deal: no equipment cost, no service activation fees, and no contracts.

Industry experts note that there isn’t nearly enough competition in this space, and mobile users or those who need a lot of mobile hotspot data are still waiting for something equally robust to benefit them.

*Bloomberg contributed to this content.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Brain Trust Member Spotlight: Sterling Mineral Imports
February 11, 2025

From Passion to Business – The Story of Parker Sterling At the heart of Sterling Mineral Imports is a deep passion for the outdoors, a love for discovery, and an entrepreneurial spirit. Founded in 2021-2022 by Parker Sterling, the company was built on a lifetime of fascination with minerals, crystals, and fossils. “I have four…

Read More
What Super Bowl 59 Taught Us About UGC
What Super Bowl 59 Taught Us About UGC
February 11, 2025

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

Read More
Kathryn O'Day
Ironman Mindset for Success with Kathryn O’Day | Ep. 24 | Growthwell with Josh Byrd
February 11, 2025

Balancing high performance in business, family, and fitness is no small feat, but Kathryn O’Day makes it look effortless. As a seven-time Ironman finisher and a venture capitalist, her approach to goal-setting and resilience offers valuable lessons for professionals looking to push their limits. After all, Ironman is one of the most challenging single-day…

Read More
Quantum Computing
Next-Gen Logistics: How Quantum Computing Powers Smoother Shipping and Fewer Delays
February 11, 2025

Supply chains are more complex than ever, with companies managing vast networks of suppliers, transportation routes, and inventory systems. Traditional computing methods are reaching their limits, struggling to process massive datasets efficiently. But here, quantum computing can come to the rescue: By integrating live data from IoT-enabled traffic monitoring tools and vehicles, quantum systems…

Read More