The Word-of-Machine Effect and Its Impact on Data

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

 

Ever tried a restaurant based on a recommendation? We’ve got a word for that you’ve probably heard – you made your choice based on word of mouth, or another human’s belief that the experience would be worth your time.

But what about the word-of-machine effect?

Essentially, the word-of-machine effect is a term that’s been coined to describe times when, in today’s ever-advancing society, humans choose to believe artificial intelligence over the word of other humans.

In particular, innovation in the realm of AI has opened up new doors for corporate enterprises and governments to leverage it at scale – but do and should we really trust it?

In this episode of Diving into Data with host TC Riley, Riley explores the word-of-machine effect and the impact on the way we view data. A study in the Harvard Business Review found that there was a difference in what humans trusted depending on if they were asked to take a recommendation based on utilitarian or hedonistic (more human, experiential and sensory) aspects.

So, what implications does this effect have for data and analytics? More than anything, Riley said, it means that analysts should be acutely aware of this inherent bias and work to actively combat it. By forcing consumers to consider alternative viewpoints, you can help them recognize bias in their decision-making – and, likewise, you can work to ensure your organization balances the influence of analytics and intuition or experience.

Catch up on all episodes of Diving Into Data!

Diving Into Data with TC Riley

Follow us on social media for the latest updates in B2B!

Latest

The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

Read More
Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

Read More
marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

Read More