Tank Talk: Keeping Goals Realistic Has Helped Titan Cloud Software Stay Strong Despite the Shutdown

 

Very few companies are coming out of the COVID-19 pandemic stronger, but some have done the right things during the pandemic to position themselves to grow as we approach a new normal.

Titan Cloud Software Chief Revenue Officer John Donnelly III is confident Titan is one of those groups. With many employees already working remotely, the day-to-day at Titan stayed relatively unchanged when shelter-in-place orders were enacted, and, with reasonable goals about the future, Titan is set have a strong close to the year and enter 2021 better than ever.

“We just basically put things on hold and realized that you better improvise and adapt quickly, because, if you don’t, you’ll be in trouble. We believed early on that, if we didn’t do this and keep the pace and momentum going that we had before the pandemic started, we didn’t want to look back and say we made mistakes and stayed still and were caught flat-footed,” Donnelly said. “We feel like we’ve done a great job doing that, building demand for new customers and talking with our existing customers – probably even more than we already do.

“I think, frankly, we’re going to emerge [even healthier].”

Donnelly also said Titan and its partner M33 are keeping in mind that they’ll need to keep expectations realistic during the pandemic. However, that doesn’t mean thinking about new growth can totally grind to a halt.

“In many ways, from a go-to-market perspective, we’ve been able to get closer to some of our customers and some of our prospects through this process,” he said. “So, while things have been delayed a bit and some of our growth plans had to be adjusted, we feel like we were able to still maintain that demand generation and continue to provide amazing thought leadership through many of the channels we chose to work through.”

Catch up on every episode of Tank Talk here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More