What the Acceleration of Smart Cities Looks Like Today

The disruption of COVID is felt across the entire world. Cities feel this impact in many ways—how residents commute, work, dine, shop, and more. While the pandemic has ground to a halt some infrastructure projects in metro areas, the adoption of smart city technology is still of high interest. Telecom industry veteran Keith Pennachio, Chief Strategy Officer and EVP of SQUAN, shared his insights on COVID’s effect on smart cities. 

“There has been some slowdown in major cities, like New York, which shut down early. Some projects are on hold, mostly in building. But we’ve seen an increase in fiber. Overall, not a lot of delays in infrastructure,” Pennachio said. 

With a highly contagious virus, there has been a shift toward contactless. Smart cities could play a role in this, as well, and it may go beyond COVID. “We’ve seen a dramatic uptick in interest for equipment to facilitate contactless. Customers are asking, ‘How do I do this?’, and with fiber, more advanced technologies for contactless paying, devices in cards, or at front doors is possible,” Pennachio commented.

Will COVID leave permanent changes on how cities operate? Pennachio thinks yes, especially around things like temperature reading devices, already a fixture in Chinese and European international airports. They could become standard in the U.S. at airports, trains, and boats. 

So, what are the challenges of adopting a smart city architecture? One concern remains, privacy. Pennachio stated, “It’s a concern, not just at home when you’re using Alexa, but in general society. You should do your research before you opt-in and think about what the tradeoff is.”

The trend of smart cities isn’t waning, and Pennachio sees COVID as an accelerator. “Before COVID, some of these things were just an idea. Now there’s going to be more rapid adoption with drove and robot delivery,” he added. 

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More