On Air with Pinnacle

How to Pull Off a Company Rebrand in the IT Industry with Amber Lawhun of Pinnacle Business Systems

Few industries change as rapidly as the tech industry. With ever-evolving telecommunications and tech innovations pushing change, tech companies must be prepped to turn on a dime and meet the demands of their customers wanting the stay on the leading edge. So how does an IT company brand itself to be relevant now, and…

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Latest

On Air with Pinnacle
Protecting Your Company from IT Security Breaches

Cybercrime is accelerating, with over 500,000 incidents reported last year. It costs businesses money, time and their reputation. However, organizations can act proactively to reduce their risk and stay on top of trends. Sharing some insights on the state of cybersecurity, Rob Greggs, Senior Systems Engineer at Arctic Wolf, joined On Air host Brandy Semore….

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Industrial IoT
The Price of Privacy: What Really Goes into Safeguarding From Cyber Attack

There’s no escaping the spread of technology in our everyday lives. Whether we’re using our phones, cars, or credit cards, digital information is all around us. That information, just like physical possessions, is prone to theft. Privacy and security of invisible data are just as important as protecting a home, and yet, many schools and…

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Industrial IoT
Education & Technology: IT Innovation in Education Systems

On this episode of On Air with Pinnacle, Host James Kent spoke with Todd Borland, Executive Director of Technology, Union Public Schools, Tulsa, OK, and Dr. Jack Green, Solutions Leader for PK-12 and Higher Education Partners, Pinnacle Business Systems about the evolving role of IT departments in education systems, from helping start eSports leagues in the…

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Industrial IoT
Ensure Your Business’ Future By Protecting Its Past

The business world relies on data; there’s no escaping it, and there shouldn’t be a desire to. Sophisticated data analysis is making business more efficient across the board. On this episode of the MarketScale Industrial IoT Podcast, Lane Leach, Senior Systems Engineer for Pinnacle Business Systems, sat down with host Sean Heath and they discussed…

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Business Services Podcasts
4 Reasons to Use an IT Consultant Partner

There are times in a company’s life where it could use a hand from a third-party expert. Whether it’s a complex new system that your company is implementing or a complex problem that you need help seeing the solution for, IT consulting companies exist to ease the burden. But what if you’re a small…

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Business Services Podcasts
Want Growth? Get to the Cloud! with Matt Powers of Pinnacle Business Systems

Cloud computing is changing the way that people are looking at their own business needs and how they can scale their businesses, making them more efficient and more profitable. But what are the demands and challenges that come along with this cloud computing climate, and how can we address those changing demands, especially in…

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Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

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customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

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supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

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brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

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Other On Air with Pinnacle
Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
December 18, 2018

Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major…

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