On Air with Pinnacle

How to Pull Off a Company Rebrand in the IT Industry with Amber Lawhun of Pinnacle Business Systems

Few industries change as rapidly as the tech industry. With ever-evolving telecommunications and tech innovations pushing change, tech companies must be prepped to turn on a dime and meet the demands of their customers wanting the stay on the leading edge. So how does an IT company brand itself to be relevant now, and…

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Latest

On Air with Pinnacle
Protecting Your Company from IT Security Breaches

Cybercrime is accelerating, with over 500,000 incidents reported last year. It costs businesses money, time and their reputation. However, organizations can act proactively to reduce their risk and stay on top of trends. Sharing some insights on the state of cybersecurity, Rob Greggs, Senior Systems Engineer at Arctic Wolf, joined On Air host Brandy Semore….

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Industrial IoT
The Price of Privacy: What Really Goes into Safeguarding From Cyber Attack

There’s no escaping the spread of technology in our everyday lives. Whether we’re using our phones, cars, or credit cards, digital information is all around us. That information, just like physical possessions, is prone to theft. Privacy and security of invisible data are just as important as protecting a home, and yet, many schools and…

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Industrial IoT
Education & Technology: IT Innovation in Education Systems

On this episode of On Air with Pinnacle, Host James Kent spoke with Todd Borland, Executive Director of Technology, Union Public Schools, Tulsa, OK, and Dr. Jack Green, Solutions Leader for PK-12 and Higher Education Partners, Pinnacle Business Systems about the evolving role of IT departments in education systems, from helping start eSports leagues in the…

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Industrial IoT
Ensure Your Business’ Future By Protecting Its Past

The business world relies on data; there’s no escaping it, and there shouldn’t be a desire to. Sophisticated data analysis is making business more efficient across the board. On this episode of the MarketScale Industrial IoT Podcast, Lane Leach, Senior Systems Engineer for Pinnacle Business Systems, sat down with host Sean Heath and they discussed…

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Business Services Podcasts
4 Reasons to Use an IT Consultant Partner

There are times in a company’s life where it could use a hand from a third-party expert. Whether it’s a complex new system that your company is implementing or a complex problem that you need help seeing the solution for, IT consulting companies exist to ease the burden. But what if you’re a small…

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Business Services Podcasts
Want Growth? Get to the Cloud! with Matt Powers of Pinnacle Business Systems

Cloud computing is changing the way that people are looking at their own business needs and how they can scale their businesses, making them more efficient and more profitable. But what are the demands and challenges that come along with this cloud computing climate, and how can we address those changing demands, especially in…

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Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

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Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

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home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

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Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

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Other On Air with Pinnacle
Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
December 18, 2018

Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major…

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