On Air with Pinnacle

How to Pull Off a Company Rebrand in the IT Industry with Amber Lawhun of Pinnacle Business Systems

Few industries change as rapidly as the tech industry. With ever-evolving telecommunications and tech innovations pushing change, tech companies must be prepped to turn on a dime and meet the demands of their customers wanting the stay on the leading edge. So how does an IT company brand itself to be relevant now, and…

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Latest

On Air with Pinnacle
Protecting Your Company from IT Security Breaches

Cybercrime is accelerating, with over 500,000 incidents reported last year. It costs businesses money, time and their reputation. However, organizations can act proactively to reduce their risk and stay on top of trends. Sharing some insights on the state of cybersecurity, Rob Greggs, Senior Systems Engineer at Arctic Wolf, joined On Air host Brandy Semore….

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Industrial IoT
The Price of Privacy: What Really Goes into Safeguarding From Cyber Attack

There’s no escaping the spread of technology in our everyday lives. Whether we’re using our phones, cars, or credit cards, digital information is all around us. That information, just like physical possessions, is prone to theft. Privacy and security of invisible data are just as important as protecting a home, and yet, many schools and…

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Industrial IoT
Education & Technology: IT Innovation in Education Systems

On this episode of On Air with Pinnacle, Host James Kent spoke with Todd Borland, Executive Director of Technology, Union Public Schools, Tulsa, OK, and Dr. Jack Green, Solutions Leader for PK-12 and Higher Education Partners, Pinnacle Business Systems about the evolving role of IT departments in education systems, from helping start eSports leagues in the…

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Industrial IoT
Ensure Your Business’ Future By Protecting Its Past

The business world relies on data; there’s no escaping it, and there shouldn’t be a desire to. Sophisticated data analysis is making business more efficient across the board. On this episode of the MarketScale Industrial IoT Podcast, Lane Leach, Senior Systems Engineer for Pinnacle Business Systems, sat down with host Sean Heath and they discussed…

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Business Services Podcasts
4 Reasons to Use an IT Consultant Partner

There are times in a company’s life where it could use a hand from a third-party expert. Whether it’s a complex new system that your company is implementing or a complex problem that you need help seeing the solution for, IT consulting companies exist to ease the burden. But what if you’re a small…

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Business Services Podcasts
Want Growth? Get to the Cloud! with Matt Powers of Pinnacle Business Systems

Cloud computing is changing the way that people are looking at their own business needs and how they can scale their businesses, making them more efficient and more profitable. But what are the demands and challenges that come along with this cloud computing climate, and how can we address those changing demands, especially in…

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Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

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IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

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ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

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coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

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Other On Air with Pinnacle
Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
December 18, 2018

Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major…

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