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MarketScale

Education & EdTech
Podcasts

Preparing Students for the Real World: Why Career Education, Not College, May Be the Answer

Michael Horn
April 7, 2025
American Student Assistance
career education
Crisis Proofing Today’s Learners book
Jean Eddy
+more

 

Amid a nationwide reassessment of the “college-for-all” mindset, data reveals that millions of young adults in the U.S. are neither in school nor working—a staggering signal that our traditional education pathways may not be serving all learners. With rising tuition costs, high dropout rates, and a rapidly evolving job market, education leaders are urgently asking: how do we better prepare students for lives of purpose and prosperity in a world that’s changing faster than our classrooms—and could career education be the missing link?

Is it time to reimagine education not as a college conveyor belt, but as a system that equips every student—early on—with the tools to discover who they are, what they’re good at, and what the world actually needs?

In this episode of The Future of Education, host Michael Horn sits down with Jean Eddy, President and CEO of American Student Assistance (ASA), to explore the central themes of her new book, Crisis Proofing Today’s Learners. Their conversation challenges entrenched narratives about post-secondary success and offers a bold vision for how schools, parents, and policymakers can support students’ long-term well-being—starting in middle school—with career education at the heart of the solution.

Key takeaways from the episode…

  • Redefining Risk in Post-Secondary Paths: Eddy argues that pushing all students toward college can actually increase risk—financially and emotionally—especially for those who enroll without clear purpose or passion.
  • The Power of Early Exploration: Middle school is a critical window for identity formation and exposure to diverse careers. Discovery, not default, should be the goal.
  • From College-for-All to Career-Education-for-All: Work-based learning, employer partnerships, and alternative credentials can bridge the gap between students’ interests and viable career paths.

Jean Eddy is an accomplished education executive with over 25 years of experience leading large-scale operational and student-focused transformations in higher education. She currently serves as President & CEO of American Student Assistance, where she champions career exploration and readiness for young learners. Previously, she held senior leadership roles at Northeastern University, Brandeis University, and the Rhode Island School of Design, and has been recognized as a Forbes Contributor, award-winning author, and one of the Top 10 edTech Influencers to Watch in 2025.

Article written by MarketScale.

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