NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles

AK
AJ Krow
May 23, 2024
Ace Gardner AJ Krow Coaches Vue College Sports Jacob Lewis Krow Knows LLC. NIL NIL and Transfer Portals transfer portal

 

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff is crucial. According to the NCAA, over 1,600 football players entered the transfer portal for 2023, highlighting the growing trend and its implications for college athletics.

How are NIL deals and transfer portals reshaping the roles and responsibilities of college staff?

This episode of “Krow Knows* looks into this timely topic with host AJ Krow speaking to guests Ace Gardner and Jacob Lewis from Coaches Vue, LLC. The trio talked about the profound changes these developments are bringing to college sports, such as the creation of new job roles, and also discussed their experiences and insights on managing these new dynamics.

Some of their discussion points regarding NIL deals and transfer portals included:

  • The evolving recruitment process and its impact on college staff workloads.
  • The role of technology in adapting to NIL deals and transfer portals challenges.
  • Strategies for building deeper connections with athletes amidst increasing turnover. 

Ace Gardner, co-founder of Coaches Vue, LLC, has a rich background in college sports, having played football and track at Southern Methodist University. With a career spanning marketing and consulting, Gardner has a unique perspective on how technology can support athletic programs, and how NIL deals and transfer portals are changing that.

Jacob Lewis is the Director of Operations and Strategic Planning at Coaches Vue, LLC, and has a deep understanding of the recruitment landscape. With firsthand experience also from his football career at Stephen F. Austin State University, Lewis provides valuable insights into the operational challenges faced by college staff today.

Article written by Alexandra Simon.

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More
Related
career
Software & Technology
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026
skilled trades mentorship
Healthcare
Why Leadership Without Humanity Is Failing Today’s Workplace
March 24, 2026

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…

Read More
career
Healthcare
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More