Articles by tag: NIL

NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles

Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…

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Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes

Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to…

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Video Games are the Latest NIL Partnerships That Talented College Students Should Seek Out

The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts.   This isn’t just about…

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NIL Partnerships are Extending Personal Branding Opportunities to Non-Athletic Students With Unique Talents

The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized. This is particularly significant on college campuses where, beyond athletes, non-athletic personalities have an opportunity to market themselves, too….

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College Athletes Ponder NIL Deals Through Their University vs. Official License Agreements. Why Not Both?

College Athletes could enter a golden age with NIL deals available through official Licensing contracts and now localized University agreements. Is this a case of choosing one over the other? Perhaps these athletes can have the best of both worlds. Marquette Athletics unveiled its official NIL (Name, Image & Likeness) Store, a collaborative effort…

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If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

The battle over NIL marketing (names, images, and likenesses) is escalating with The Brandr Group’s legal action against Electronic Arts (EA) over using college athletes’ NIL in a new video game—the first of its kind since 2013. College athletes are caught in the crossfire, watching the debate over their compensation rights. Brandr, with ties…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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How College Athletic Departments Should Be Educating Their Athletes on NIL
March 29, 2022

Named one of Sports Business Journal’s 40 under 40, Casey Schwab is making an impact in the sports -and education- world. In this new episode of Game Changers, host Katie Steinberg sits down with Schwab, CEO of Altius Sports Partners, to discuss education advisory work in utilizing the NIL and beyond. Schwab emphasized the work…

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Bridging the Investment Gap and Inefficiencies of Youth Sports
November 22, 2021

Seeing his own kids grow up playing school sports, Chuck Thompson, Nike Dallas FC president, noticed a gap in youth sports — it is inefficient and doesn’t set players up for success. He joined Host Katie Steinberg of Game Changers to discuss the Nike Dallas Football Club and its impact on the community. Thompson’s vision…

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Nike Dallas FC Was Created to Help Solve the Inefficiencies of Youth Sports
November 12, 2021

Key Points: As new NIL rules trickle down to the highschool level in certain states, it poses an interesting conflict for coaches to manage players that are obtaining deals and if it will cause rifts on the team. Division 1 athletics recruits athletes from across the socioeconomic spectrum and as college athletics changes the…

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The SEC is Targeting Players with NIL Deals
September 18, 2021

The SEC is not only stealing away the two largest Big 12 schools to their conference, but individual programs are now luring players to transfer to the SEC on the promise of helping them secure fresh NIL deals. Is this game of “agenting” the new reality of college football competition? I spoke with a young…

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How Media Companies Can Win Big with New NIL Rules
September 15, 2021

The newly introduced NIL rules in college athletics are opening up opportunities for stand out athletes to capitalize on their fame and a notorious name in sports wants to take full advantage. ESPN-defector Colin Cowherd continues to add new contributors to his podcast network, The Volume. Cowherd has given Alabama quarterback Bryce Young his own…

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The Shifting Sports Paradigm: NIL and Emerging Technology
September 8, 2021

Before the 2021 NFL Draft, I sat down with former NFL player and current financial advisor, Adewale Ogunleye, on how the soon to be drafted players need to prepare for their windfalls responsibly. Since then, the college football landscape has been rocked with the passage of new NIL rules that allow college athletes to…

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Educating Athletes On How To Master New NIL Rules
August 19, 2021

The new NIL rules are shaking up the landscape of college sports and student athletes are going to need all the education they can get on how to properly take full advantage of the new regulations. Accelerate Sports Ventures is making it their goal to teach brand building, marketing, entrepreneurship and business principles to…

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