Articles by tag: NIL
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Ericsson and the Convergence of 5G and Automation in Manufacturing
The Convergence of 5G and Automation in Manufacturing: A New Industrial Revolution The manufacturing industry stands at an inflection point. Advances in 5G technology and automation are coming together to transform the way products are made, and the role that humans and machines play in this process. Per Treven, Director of Business Development at Ericsson, […]
Drone Delivery Faces Cybersecurity Threats, But Advanced IoT Can Be its Resolution
Cybersecurity in beyond visual line-of-sight drone delivery is critical and this makes for a pressing need to shield Internet of Things (IoT) systems, particular advanced IoT. With the FAA granting UPS the green light to perform drone deliveries, there are some concerns. Some experts emphasize the importance of leveraging cybersecurity measures to protect […]
Personalizing the Dining Experience Through Music
When people go to a restaurant, personalizing the dining experience is a critical factor in making an impact that keeps customers returning. What better way to capitalize on that experience than through music? In recent years, the restaurant industry has seen a significant shift towards personalizing the dining experience for guests. As the industry […]
Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes
Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to […]
Video Games are the Latest NIL Partnerships That Talented College Students Should Be Seeking
The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts. This isn’t just about […]
NIL Partnerships are Extending Personal Branding Opportunities to Non-Athletic Students With Unique Talents
The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized. This is particularly significant on college campuses where, beyond athletes, non-athletic personalities have an opportunity to market themselves, too. […]
College Athletes Ponder NIL Deals Through Their University vs. Official License Agreements. Why Not Both?
College Athletes could enter a golden age with NIL deals available through official Licensing contracts and now localized University agreements. Is this a case of choosing one over the other? Perhaps these athletes can have the best of both worlds. Marquette Athletics unveiled its official NIL (Name, Image & Likeness) Store, a collaborative effort […]
If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money
The battle over NIL marketing (names, images, and likenesses) is escalating with The Brandr Group’s legal action against Electronic Arts (EA) over using college athletes’ NIL in a new video game—the first of its kind since 2013. College athletes are caught in the crossfire, watching the debate over their compensation rights. Brandr, with ties […]
How College Athletic Departments Should Be Educating Their Athletes on NIL
Named one of Sports Business Journal’s 40 under 40, Casey Schwab is making an impact in the sports -and education- world. In this new episode of Game Changers, host Katie Steinberg sits down with Schwab, CEO of Altius Sports Partners, to discuss education advisory work in utilizing the NIL and beyond. Schwab emphasized the work […]
Bridging the Investment Gap and Inefficiencies of Youth Sports
Seeing his own kids grow up playing school sports, Chuck Thompson, Nike Dallas FC president, noticed a gap in youth sports — it is inefficient and doesn’t set players up for success. He joined Host Katie Steinberg of Game Changers to discuss the Nike Dallas Football Club and its impact on the community. Thompson’s vision […]
Nike Dallas FC Was Created to Help Solve the Inefficiencies of Youth Sports
Key Points: As new NIL rules trickle down to the highschool level in certain states, it poses an interesting conflict for coaches to manage players that are obtaining deals and if it will cause rifts on the team. Division 1 athletics recruits athletes from across the socioeconomic spectrum and as college athletics changes the […]
The SEC is Targeting Players with NIL Deals
The SEC is not only stealing away the two largest Big 12 schools to their conference, but individual programs are now luring players to transfer to the SEC on the promise of helping them secure fresh NIL deals. Is this game of “agenting” the new reality of college football competition? I spoke with a young […]