NIL Partnerships are Extending Personal Branding Opportunities to Non-Athletic Students With Unique Talents

 

The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized. This is particularly significant on college campuses where, beyond athletes, non-athletic personalities have an opportunity to market themselves, too. The various disciplines of talent they display is also a chance for them to increase their stock value in the eyes of future employers or sponsors. 

The key, however, is the role of marketing directors who can offer assistance in shaping these unique talents to broader interest and even more sponsorship deals. But the responsibility is on both ends. The students must be proactive, continuously updating their digital selves, showcasing their skills, and engaging with their audience. The idea that anyone can be a brand is not new, but it’s a concept that’s gaining serious traction in academic settings. 

Leigh Steinberg is an Adjunct Professor at Concordia University Irvine and a renowned sports agent. He has years of expertise in the fields of branding and marketing spanning nearly five decades. Steinberg is Chairman of the Board at Steinberg Sports & Entertainment, which he has led since 1975. Sports law is his specialty in teaching at several institutions. 

He briefly explained how non-athlete students can also gain ground in obtaining NIL deals. With the Midwestern convenience store chain, Kwik Trip, recently partnering with University of Wisconsin–Madison marching band student, Will Hazeltine, Steinberg mentioned how this just the latest in similar non-athlete NIL deals to come.

Steinberg’s Thoughts on Personal Branding

“As the field of NIL expands, it’s inevitable that there will be non-athletic personalities on college campuses who, much like influencers in different areas, can again take advantage of logo and branding to be marketed. So, it could be a member of the marching band, it could be a dramatic arts major, it could be anyone as long as they have interesting content and that high profile of partnership with Kwik Trip and Will Hazeltine is a harbinger of things to come because, again, you have alumni groups that have a special interest in highlighting athletes and keeping them on campus, but they also have an interest in other students who may have something unique to share.

“And brand can be extended to any student on a campus, and if they’re working with a marketing director, that person can help them put together the best website, the best content. They need to be constantly posting, but this marketing branding craze can hit any interesting individual.”

Article written by Alexandra Simon.

Follow us on social media for the latest updates in B2B!

Image

Latest

AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More