Articles by tag: college athletes
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Revolutionizing Logistics with IoT and Tokenization: A Deep Dive into the Future
Revolutionizing logistics with IoT and tokenization—this core theme forms the crux of exploration in the latest episode of Semi-Related, an Optym Podcast. Host Chris Torrence, Chief Strategy Officer for Optym, engages with Todd Haselhorst, Founder/CEO of HEALE Labs, in a conversation that promises to reshape our understanding of the logistics industry. In this episode, […]
Virtual Health is Transforming the Future of Healthcare
Healthcare is often synonymous with invasive procedures and impersonal treatment, but virtual care and its varying models are increasingly changing that. For this reason, this constantly changing landscape needs transformative leaders like Dr. Ryan Grant, Co-founder and CEO of Vori Health. His own transition from a surgical focus to tackling broader challenges in the […]
Verizon is Revolutionizing Manufacturing Connectivity
Verizon is Transforming the Future of Manufacturing The Role of Connectivity in Transforming Manufacturing In the latest episode of “Getting Smart,” host Brandon Pfluger had the pleasure of welcoming Mike Weller, Manufacturing Practice Manager at Verizon, to discuss the transformative role of connectivity in manufacturing. Weller’s insights into Verizon’s approach to empowering manufacturing plants through […]
Though College Athletes Might Get More Creative Input in Independent NIL Deals, They Should Still Indulge in University-Licensed Deals
As student athletes gain increasing rights over their names, images, and likenesses (NIL), they’re offered a golden ticket to mold and profit from their personal brands. Which NIL deals are the most fruitful and make the most strategic sense for athletes, though: co-branded deals, or independent deals? Co-branded NIL deals continue to gain traction […]
NIL Partnerships are Extending Personal Branding Opportunities to Non-Athletic Students With Unique Talents
The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized. This is particularly significant on college campuses where, beyond athletes, non-athletic personalities have an opportunity to market themselves, too. […]
If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money
The battle over NIL marketing (names, images, and likenesses) is escalating with The Brandr Group’s legal action against Electronic Arts (EA) over using college athletes’ NIL in a new video game—the first of its kind since 2013. College athletes are caught in the crossfire, watching the debate over their compensation rights. Brandr, with ties […]