NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles


College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff is crucial. According to the NCAA, over 1,600 football players entered the transfer portal for 2023, highlighting the growing trend and its implications for college athletics.

How are NIL deals and transfer portals reshaping the roles and responsibilities of college staff?

This episode of “Krow Knows* looks into this timely topic with host AJ Krow speaking to guests Ace Gardner and Jacob Lewis from Coaches Vue, LLC. The trio talked about the profound changes these developments are bringing to college sports, such as the creation of new job roles, and also discussed their experiences and insights on managing these new dynamics.

Some of their discussion points regarding NIL deals and transfer portals included:

  • The evolving recruitment process and its impact on college staff workloads.
  • The role of technology in adapting to NIL deals and transfer portals challenges.
  • Strategies for building deeper connections with athletes amidst increasing turnover. 

Ace Gardner, co-founder of Coaches Vue, LLC, has a rich background in college sports, having played football and track at Southern Methodist University. With a career spanning marketing and consulting, Gardner has a unique perspective on how technology can support athletic programs, and how NIL deals and transfer portals are changing that.

Jacob Lewis is the Director of Operations and Strategic Planning at Coaches Vue, LLC, and has a deep understanding of the recruitment landscape. With firsthand experience also from his football career at Stephen F. Austin State University, Lewis provides valuable insights into the operational challenges faced by college staff today.

Article written by Alexandra Simon.

Follow us on social media for the latest updates in B2B!



modular content
From Content Scramble to Streamlined Success: Demystifying Modular Content in Life Sciences
June 21, 2024

Modular content is the latest buzz in the life sciences industry, offering a strategic way to streamline content creation and management. With promises of increased efficiency and personalized outreach, many organizations are eager to jump on the bandwagon. But is it truly worth the effort? What exactly is modular content, and how can life…

Read More
department-specific reviews
Department-Specific Reviews can Streamline Material Review Workflows Leading to Faster Approvals
June 21, 2024

Organizations are increasingly seeking ways to streamline internal processes while ensuring compliance and maintaining high standards. One approach gaining traction is department-specific reviews or role-specific reviews. This method assigns review responsibilities to specific departments or roles, rather than having every piece of content reviewed by all departments. This strategy not only clarifies responsibilities but…

Read More
promotional content
Early Medical Affairs Collaboration Secures Promotional Content Integrity
June 21, 2024

Strong alignment between brand and medical affairs teams is essential in today’s evolving promotional content landscape. Ensuring seamless collaboration can enhance content quality and efficiency. Effective collaboration between these teams can significantly streamline processes and improve the quality of promotional materials​ What are the key strategies to foster better collaboration between brand and medical…

Read More
global food supply
GreenOnyx’s Clean & Efficient Farming is Key to Global Food Supply Solutions
June 21, 2024

Global food supply chains are under unprecedented pressure from climate change and geopolitical tensions, making sustainable and nutritious food sources more critical than ever. With only a small fraction of the global population consuming the minimum recommended phytonutrients essential for health, innovative solutions are urgently needed. Can scalable solutions in agricultural technology ensure a…

Read More