The Weekly Scale: March 8th 2021

 

This week at MarketScale, we launched sweets across a river, held the virtual pre-game for SXSW EDU, and set the menu for this week’s round table. Fire up the VPN, it’s the start of a new week and it’s time to scale up.

Is a drone absolutely necessary in survey and mapping work? Well LiDar sure is. This week on Propelling by Microdrones, Samuel Flick broke down how LiDAR can drastically reduce mapping time compared to using the old fashioned GPS method.

South by South West was one of the first major event cancellations last year, but the organization has major goals for later this year when large in person events continue. This week on EdTech Today, Kevin Hogan sits down with SXSW EDU executive producers Ron Reed and Greg Rosenbaum as they detail their pivots this past year and share valuable insights for any ed exec who creates, exhibits, or attends edtech events.

Space to Grow took on Netflix. The host of the Netflix series, Emily’s Wonder Lab, Emily Calandrelli, joined Space to Grow to discuss how she has become a voice for the scientific community and advocates for people with all different talents to get involved in the space industry.

Drone deliveries are not only an invention out of the Jetsons, its possible right now. MarketScale and the host of Drones in America, Grant Guillot, went down to New Orleans to witness first hand Zing Drone Delivery fly beignets from the iconic Cafe Du Monde across the river to Algiers Point. And stay tuned for an exclusive episode of Drones in America, that will take you behind the scenes of the delivery and how it was made possible.

Please pull up to the first window. On the next MarketScale Roundtable we are bringing together some of the sharpest minds in the restaurant industry to explore the digital transformation in QSR. The panel will include:

-Barbara Castgilia, the host of The Main Course and Executive Editor of Modern Restaurant Management

-Hope Neiman, Chief Marketing Officer of Tillster

-Brad Duea, CEO of Restaurant Revolution Technologies

Make sure to follow along for future roundtables. The star of MarketScale’s Welcome to the Show will be sitting down with some of the brightest minds in hospitality on March 15th.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More