The Weekly Scale: March 8th 2021

 

This week at MarketScale, we launched sweets across a river, held the virtual pre-game for SXSW EDU, and set the menu for this week’s round table. Fire up the VPN, it’s the start of a new week and it’s time to scale up.

Is a drone absolutely necessary in survey and mapping work? Well LiDar sure is. This week on Propelling by Microdrones, Samuel Flick broke down how LiDAR can drastically reduce mapping time compared to using the old fashioned GPS method.

South by South West was one of the first major event cancellations last year, but the organization has major goals for later this year when large in person events continue. This week on EdTech Today, Kevin Hogan sits down with SXSW EDU executive producers Ron Reed and Greg Rosenbaum as they detail their pivots this past year and share valuable insights for any ed exec who creates, exhibits, or attends edtech events.

Space to Grow took on Netflix. The host of the Netflix series, Emily’s Wonder Lab, Emily Calandrelli, joined Space to Grow to discuss how she has become a voice for the scientific community and advocates for people with all different talents to get involved in the space industry.

Drone deliveries are not only an invention out of the Jetsons, its possible right now. MarketScale and the host of Drones in America, Grant Guillot, went down to New Orleans to witness first hand Zing Drone Delivery fly beignets from the iconic Cafe Du Monde across the river to Algiers Point. And stay tuned for an exclusive episode of Drones in America, that will take you behind the scenes of the delivery and how it was made possible.

Please pull up to the first window. On the next MarketScale Roundtable we are bringing together some of the sharpest minds in the restaurant industry to explore the digital transformation in QSR. The panel will include:

-Barbara Castgilia, the host of The Main Course and Executive Editor of Modern Restaurant Management

-Hope Neiman, Chief Marketing Officer of Tillster

-Brad Duea, CEO of Restaurant Revolution Technologies

Make sure to follow along for future roundtables. The star of MarketScale’s Welcome to the Show will be sitting down with some of the brightest minds in hospitality on March 15th.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More