The Weekly Scale

The Weekly Scale: July 5th, 2021

Students in a Classroom

This week at MarketScale, we held a major press conference on the future of retail and delivery, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. What’s being…

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The Weekly Scale
The Weekly Scale: June 21st, 2021

This week at MarketScale, we held a major press conference on the future of retail, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. Walmart launched big news…

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The Weekly Scale
The Weekly Scale: June 14th, 2021

This week at MarketScale, we dropped in on our newest series, explored how consumer behavior has changed, and filmed the pilot episode of The Next Great American Food Franchise. That’s making me hungry. Break out the iced coffee, because its the start of summer — and it’s time to scale up. Did you catch the…

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The Weekly Scale
The Weekly Scale: May 31st, 2021

This week at MarketScale, we kicked off a new series with post-show drinks, explored the labor shortage companies are facing, and filmed the pilot episode of our newest original series – The Next Great American Food Franchise. Go ahead and cover up your firework burns. It’s the start of a new week, and it’s time…

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The Weekly Scale
The Weekly Scale: May 24th, 2021

This week at MarketScale, we kicked off a new series with the one and only ASU+GSV Summit, explored the future of the health conceirge, and packed our bags to film the next episode of Made in America- any guesses on who the lucky company is? Go ahead and get yourself that supersized firework for Memorial…

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The Weekly Scale
The Weekly Scale: May 17th, 2021

This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s…

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The Weekly Scale
The Weekly Scale: May 10th, 2021

This week at MarketScale, we’ll launch some of our newest contributor podcasts, explore the conversations powering industrialized construction, and analyze the QSR industry’s growing need for personalized experiences. It’s the start of a new week, and it’s time to scale up. Why is southern California becoming the hub of green transportation? On the latest episode…

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Marketing to a New Generation of B2B Buyers
May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

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American Eagle
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

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sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

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leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

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Other The Weekly Scale
The Weekly Scale: May 3rd, 2021
May 3, 2021

This week at MarketScale, we worked on our professional development one block at a time with LEGO, previewed the business side of the NFL draft, and asked how manufacturing will respond to the supply chain shake up. It’s the start of a new week, and it’s time to scale up. The Supply chain has been…

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The Weekly Scale: April 26th, 2021
April 26, 2021

This week at MarketScale, we went live every day, featuring everything from industry leaders like Bose to the future of EdTech. We explored the new trends moving our supply chain, and we dove into the differentiators ready to elevate the physical retail spaces of the future. It’s the start of a new week, and it’s…

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The Weekly Scale: April 19th, 2021
April 19, 2021

This week at MarketScale, we finish launching some of our newest contributor podcasts, explore the conversations powering industrialized construction, and debate if automation will kickstart career growth. It’s the start of a new week, and it’s time to scale up. The demand for automation and new technology is forcing retail outlets to change how…

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The Weekly Scale: April 12th, 2021
April 12, 2021

This week at MarketScale, we explored how 5G is being brought to life, the infrastructure that will power it, and why the edge might be the answer. We also sat down with a global fashion leader, picked an Adobe exec’s brain about the future of education, and more. It’s the start of a new…

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The Weekly Scale: March 29th 2021
March 29, 2021

This week at MarketScale, we took our sweet tooth to new heights, unveiled two of our newest original series, and elevated the debate about which technologies will power the next wave of automation. Dust off your glove for a new baseball season. It’s the start of a new week, and it’s time to scale up….

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The Weekly Scale: March 22nd 2021
March 22, 2021

This week at MarketScale, we answered the business versus leisure travel debate, deep fried the world of QSR, and got ready to debut the trailer for the second season of Made in America. Your bracket is most likely busted. It’s the start of a new week, and it’s time to scale up. What do…

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The Weekly Scale: March 15th 2021
March 15, 2021

This week at MarketScale, we debuted our brand new website — and it might just be the best content hub in B2B. We also set the table for QSR and EdTech, premiered our newest courses and hosted industry-leading insights. Subscribe to your favorite podcast. It’s the start of a new week, and it’s…

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The Weekly Scale: March 8th 2021
March 8, 2021

This week at MarketScale, we launched sweets across a river, held the virtual pre-game for SXSW EDU, and set the menu for this week’s round table. Fire up the VPN, it’s the start of a new week and it’s time to scale up. Is a drone absolutely necessary in survey and mapping work? Well…

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The Weekly Scale: March 1st 2021
March 1, 2021

This week at MarketScale, we locked in the hottest roundtables, praised our AI overlords, and I asked myself who is the Steve Jobs of B2B. Close the door of the fireplace, it’s the start of a new week and it’s time to scale up. Can data revolutionize how homeowners manage and maintain their property? This…

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