The Weekly Scale
This week at MarketScale, we held a major press conference on the future of retail and delivery, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. What’s being…
Latest
The Weekly Scale
The Weekly Scale: June 21st, 2021
This week at MarketScale, we held a major press conference on the future of retail, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. Walmart launched big news…
The Weekly Scale
The Weekly Scale: June 14th, 2021
This week at MarketScale, we dropped in on our newest series, explored how consumer behavior has changed, and filmed the pilot episode of The Next Great American Food Franchise. That’s making me hungry. Break out the iced coffee, because its the start of summer — and it’s time to scale up. Did you catch the…
The Weekly Scale
The Weekly Scale: May 31st, 2021
This week at MarketScale, we kicked off a new series with post-show drinks, explored the labor shortage companies are facing, and filmed the pilot episode of our newest original series – The Next Great American Food Franchise. Go ahead and cover up your firework burns. It’s the start of a new week, and it’s time…
The Weekly Scale
The Weekly Scale: May 24th, 2021
This week at MarketScale, we kicked off a new series with the one and only ASU+GSV Summit, explored the future of the health conceirge, and packed our bags to film the next episode of Made in America- any guesses on who the lucky company is? Go ahead and get yourself that supersized firework for Memorial…
The Weekly Scale
The Weekly Scale: May 17th, 2021
This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s…
The Weekly Scale
The Weekly Scale: May 10th, 2021
This week at MarketScale, we’ll launch some of our newest contributor podcasts, explore the conversations powering industrialized construction, and analyze the QSR industry’s growing need for personalized experiences. It’s the start of a new week, and it’s time to scale up. Why is southern California becoming the hub of green transportation? On the latest episode…
Latest
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…
The Power of Purpose – Leadership and Vision with Byron Sanders
Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…