Podcast Episodes
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts…
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Podcast Episodes
Unveiling the Crucial Role of Baseball Analytics: A Journey into Statistical Insights
Baseball analytics have become a pivotal aspect of the sport, revolutionizing player evaluation and game strategy. Analytical insights hold influence on player evaluation, inform rule changes, and revolutionize the overall strategy of the game. As data availability continues to expand and comprehensive approaches become essential, it’s time to unveil analytics’ profound impact on America’s beloved…
Podcast Episodes
Sports Business is Booming in Dallas
Big cities love their sports, but one city recently rose to the top of the list. In Sports Business Journal’s March 2023 ranking of the top 50 cities in the U.S. for sports business, Dallas, Texas came in at number one. Dallas has several major sports franchises, from the Dallas Cowboys, Dallas Mavericks, and…
Podcast Episodes
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day…
Podcast Episodes
Musial Awards: The Most Important Awards Ceremony, Highlighting Character and Sportsmanship
Sportsmanship means being kind, but most importantly showing respect and humility during a sporting event. Competition can be fierce but it’s important not to let the negativity of a competition drown out the positives of a sport. To highlight the importance of kindness and selflessness in the sports industry, the Musial Awards were created….
Podcast Episodes
Providing Analytics for the Sports Creative Community to Track Their Content
LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want…
Podcast Episodes
The Business of Sports Data: How Analytics Are Bringing Intentionality in Every Layer of the Sports Industry
If sports are a multibillion-dollar engine, the data fueling that engine is big business too. Strategic Market Research puts sports analytics at a value of $2.1 billion in 2020, with a growth trajectory of $16.5 billion by 2030. The rise of machine learning and AI technologies drives this market growth. Companies like SBRnet provide comprehensive…
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The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…
