Podcast Episodes
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts…
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Podcast Episodes
Unveiling the Crucial Role of Baseball Analytics: A Journey into Statistical Insights
Baseball analytics have become a pivotal aspect of the sport, revolutionizing player evaluation and game strategy. Analytical insights hold influence on player evaluation, inform rule changes, and revolutionize the overall strategy of the game. As data availability continues to expand and comprehensive approaches become essential, it’s time to unveil analytics’ profound impact on America’s beloved…
Podcast Episodes
Sports Business is Booming in Dallas
Big cities love their sports, but one city recently rose to the top of the list. In Sports Business Journal’s March 2023 ranking of the top 50 cities in the U.S. for sports business, Dallas, Texas came in at number one. Dallas has several major sports franchises, from the Dallas Cowboys, Dallas Mavericks, and…
Podcast Episodes
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day…
Podcast Episodes
Musial Awards: The Most Important Awards Ceremony, Highlighting Character and Sportsmanship
Sportsmanship means being kind, but most importantly showing respect and humility during a sporting event. Competition can be fierce but it’s important not to let the negativity of a competition drown out the positives of a sport. To highlight the importance of kindness and selflessness in the sports industry, the Musial Awards were created….
Podcast Episodes
Providing Analytics for the Sports Creative Community to Track Their Content
LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want…
Podcast Episodes
The Business of Sports Data: How Analytics Are Bringing Intentionality in Every Layer of the Sports Industry
If sports are a multibillion-dollar engine, the data fueling that engine is big business too. Strategic Market Research puts sports analytics at a value of $2.1 billion in 2020, with a growth trajectory of $16.5 billion by 2030. The rise of machine learning and AI technologies drives this market growth. Companies like SBRnet provide comprehensive…
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Network Innovations
Brent speaks with Day-Vene Gilliam, VP of National Network Optimization & Business Development at Elevance Health, about how Anthem is evolving its network strategy to deliver greater value to clients and members. From expanding value-based care contracts with over 650,000 providers to leveraging digital tools like HealthOS for real-time data and gap-closure, Anthem is enabling…
Food As Medicine
Dr. Kofi Essel, community pediatrician and Elevance Health’s Food as Medicine Director, joins Brent to discuss how nutrition is becoming a central lever in both preventing and treating chronic disease. With millions of Americans living with diabetes, hypertension, and obesity, Dr. Essel explains how Elevance is building interventions that help members access high-quality food and…
Inclusive Care
Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…
Sydney Health Demo
In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…
