Sustainability in Eye Care: A Net Plastic Neutrality Initiative
In an era where consumers are more environmentally aware, sustainability in eye care is more than a trend. It’s a necessary shift in business practices, especially considering that about 8 million metric tons of plastic end up in our oceans each year.
This dire statistic raises the question: how can the eye care industry reduce its environmental footprint?
Addressing this critical question, the latest episode of the ECP Viewpoints podcast features Alice Shea, Senior Director of One Day Brand and Digital Marketing in the US at CooperVision. The conversation revolves around the company’s impactful initiatives toward net plastic neutrality.
Key takeaways from the discussion include:
- CooperVision’s partnership with Plastic Bank to offset the plastic usage in its My Day and Clarity One Day brands.
- This initiative offers extensive environmental and social benefits to the coastal communities where plastic is collected.
- The significant customer interest in net-plastic-neutral lenses, with eight out of ten more inclined towards such purchases.
As Shea remarked during the discussion, “Not only is sustainability good for the environment, but it can also benefit businesses by establishing emotional connections between practitioners and patients who share similar values.”
Alice Shea has dedicated her career to sustainable marketing efforts, specifically within the eye care industry. Her current role at CooperVision sees her leading initiatives that deliver outstanding eye care products and contribute positively to our environment.
