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Datascan

Keeping Count: RFID’s Exciting Impact in Retail

June 8, 2023
Chain Management
Inventory Counting Solution
Minimize Returns
prompting retailers
+more
irfan ullah

 

Stores often wonder: Why do shoppers leave without a purchase? There are four main reasons:

  1. Items are out of stock.
  2. There’s no one to help.
  3. It takes too much time to finalize the shop.
  4. The experience is impersonal.

The solution? RFID. RFID improves the out-of-stock problem by providing real-time stock levels, which is crucial to sell items at the omnichannel level. Additionally, RFID supply management is faster and allows more time for employees to help consumers.

Billings explains how with an RFID loyalty card, a salesperson could gain data on the customer: including purchase history, sizing, and style–as soon as they walk in the door.

Billings also described the exciting idea of a smart fitting room retrofitted with RFID technology. “You walk into the fitting room, let’s say the item doesn’t fit…the smart mirrors can show what sizes are available out on the floor,” he explained. “You click an item and have an employee bring that to you without leaving the room.” Additionally, the room could display color options and accessories that pair with the chosen items.

This concept would improve the customer experience, and Datascan recognizes the exciting new uses of RFID technology.

Recent Episodes

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Keeping Count: RFID History and How It is Used Today

While many have likely not heard of radio frequency identification (RFID), most consumers are using it. Card tap payment—the one that allows you to skip the fuss of inserting your card into the reader — is an example of RFID. Datascan’s VP of Technology Strategy, Herb Billings, explains the uses of RFID technology with…

View episode

Keeping Count: RFID’s Role in Supply Chain Management

Remember the toilet paper scarcity? Yeah. That. What if we told you that could have been avoided or minimized? Herb Billings, VP of Technology Strategy at Datascan, dives into the effects radio frequency identification (RFID) has on the supply chain with host Tyler Kern. RFID provides inventory record accuracy at affordable rates. Having this feature…

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Keeping Count: What are the main drivers prompting retailers to implement RFID?

Datascan’s VP of Technology Strategy, Herb Billings, converses with Tyler Kern about the benefits of using radio frequency identification (RFID). There are four main uses for RFID: “It improves inventory record accuracy. It reduces manual labor time around inventory management tasks. You can implement it for anti-theft, and display compliance — making sure you have…