Keeping Count: RFID’s Exciting Impact in Retail
Stores often wonder: Why do shoppers leave without a purchase? There are four main reasons:
- Items are out of stock.
- There’s no one to help.
- It takes too much time to finalize the shop.
- The experience is impersonal.
The solution? RFID. RFID improves the out-of-stock problem by providing real-time stock levels, which is crucial to sell items at the omnichannel level. Additionally, RFID supply management is faster and allows more time for employees to help consumers.
Billings explains how with an RFID loyalty card, a salesperson could gain data on the customer: including purchase history, sizing, and style–as soon as they walk in the door.
Billings also described the exciting idea of a smart fitting room retrofitted with RFID technology. “You walk into the fitting room, let’s say the item doesn’t fit…the smart mirrors can show what sizes are available out on the floor,” he explained. “You click an item and have an employee bring that to you without leaving the room.” Additionally, the room could display color options and accessories that pair with the chosen items.
This concept would improve the customer experience, and Datascan recognizes the exciting new uses of RFID technology.