On the Road with ServiceNow & Hedera
Tokens represent a new avenue for customer engagement and loyalty, which can largely influence how customers interact with brands.
Organizations can broadly adopt the token paradigm, through the Now Platform, across different industries and products.
We have shown how the Now Platform can consistently orchestrate tokens through workflows, making ServiceNow the ideal environment to manage tokens at scale.
A key aspect of managing tokens is to make them not live in isolation but as part of existing business processes, which customers already govern on ServiceNow.
Token Workflows allow brands to create collaborative business models where multiple organizations can be part of the same ecosystem and collectively create customer value. This collaboration can include enterprises, sports teams and associations, public personalities, artists, and influencers.
Tokens help connect different parts of the customer journey with brands through a cohesive business model centered around the customer.