#WintheDay: How Personal Branding Can Drive Individual and Corporate Performance

 
Dollars drive healthcare. So much so, in fact, that the US spent more than 19.7% of US GDP on healthcare spending in 2020. Healthcare costs effect everyone involved in the industry, from the payor to the clinician to the patient. To help streamline healthcare solutions, one company aims to match patients with the best therapeutic treatments for their individual cases. But what are they doing exactly and how is this disruptive method driving innovation in the sector?  

On today’s episode of Highway to Health, host David Kemp chats with Chase Wasson, a Vice President with CARIS Life Sciences to share his knowledge and experience on personal branding in the healthcare industry. Wasson’s key point: success starts with individualized plans. By using provided data and by analyzing data points themselves, CARIS is parsing out a way to personalize cancer treatments, with a different treatment dependent on each patients’ individual needs. 

“…We’re really at the forefront of revolutionizing care, not only at the patient level but also kind of giving clinicians a blueprint as to which therapeutic is most advantageous for your therapy or, on the counter-end, is this patient, you know, not going to benefit from a particular therapeutic?,” explained Wasson. 

Wasson is the VP of Strategic Accounts with CARIS Life Sciences. Wasson holds over a decade of leadership, sales, and healthcare experience. Prior to CARIS Life Sciences, Wasson was a Director under AstraZeneca, overseeing multiple national accounts within the U.S. market. He is a graduate of Texas State University and holds his MEd in Higher Education from the University of Oklahoma.  

CARIS Life Sciences core practices span multiple facets of the life sciences industry, including DNA and RNA research, Molecular Profiling, and BioPharma solutions. As a leading innovator in molecular science and research, CARIS helps healthcare professionals, patients, and researchers revolutionize cancer care. 

Recent Episodes

As healthcare systems face increasing challenges—ranging from provider shortages to rising costs—the adoption of virtual care is accelerating. Acute care settings, in particular, have benefited from virtual care innovations, which have reshaped how hospitals deliver critical services. A recent study highlights that telemedicine improves chronic condition management, decreases hospital admissions, and boosts patient outcomes,…

Healthcare costs are rising steadily, while insurance benefits struggle to offer sufficient coverage, driving demand for practical solutions like nontraditional benefits and discount plans. As premiums rise and coverage limits remain stagnant, many individuals and employers seek alternative ways to manage costs and improve healthcare access. With chronic conditions on the rise, the stakes…

With healthcare costs continuing to climb, and the access to quality care remaining uneven, discussions on healthcare reform are quite an essential topic. Millions of Americans face high out-of-pocket costs and limited access to critical health services. According to a 2022 Gallup poll, nearly 40 percent of Americans have delayed medical care due to…