InTouch with ENTOUCH: The Cost of Inaction and Inertia

Maximizing ROI is the goal for every organization, but what is the cost associated with inaction? That’s the question Tyler Kern posed to Jon Bolen, CEO of ENTOUCH. Bolen said that over time, the cost of inaction and inertia begins piling up.

Those are areas well studied in terms of the environment and social justice, and the costs associated with nonaction are calculated. But Bolen says it’s something that too often gets overlooked in the commercial space. “The cost of inaction is the economic impact to your business by not investing.”

When an organization recognizes a cost-savings solution and is ready to implement it, bureaucratic inertia, which stalls such an opportunity, also delays the savings. Bolen sighted one example of a customer prepared to enact an ENTOUCH solution that would pay for itself in less than a year and provide yearly cost savings of thousands of dollars, only to have the deal hung up over seven months. In that time, the customer lost additional savings potential. “In the time they spent navigating their own decision process, they left enough money on the table to have paid for the implementation of the entire project. But instead, they continued to spend that money on energy.”

Bolen recognized that understanding the actual cost of inaction and inertia requires a bit of education. ENTOUCH welcomes the opportunity to have those conversations with customers to help them realize the savings potential in putting energy solutions in place today, not tomorrow, “And that is the real challenge,” Bolen said. “Helping them understand where the fire is, and this is an urgent issue to act upon so we can help them solve it.”

Follow us on social media for the latest updates in B2B!


Simply Shipped: How Technology Accelerates Logistics Engines
September 30, 2022
 Since the COVID-19 pandemic erupted, we have constantly been hearing about supply chain shortages and backups causing delays in product deliveries in multiple sectors. Sanil Mahajan, Global Head – Read more
Beyond the Concept: Managing the Risk of Using Out-of-Date Parts and Products in a Facility
September 30, 2022
 Facilities can ill afford to have equipment go down with today’s supply chain challenges. Lost hours could quickly become lost days if a replacement is unavailable. Sam Cafferata, Principal Engineer Read more
Highlights of the 2022 Battery Show
The Most POWERFUL Conference of the Year, The Battery Show 2022
September 30, 2022
Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics Read more