Direct View LED Is About Changing Experiences, Not Just Technology with Gary Feather

January 1, 2023
irfan ullah

 

Digital cinema technology in the Pro AV industry is changing at an ever-accelerating rate, no one is arguing that. What makes this shift unique, though, is the fact that evolving cinema technology is changing the consumer experience on a wholesale level, not simply changing the technology that the consumer uses.

To explain what this means for the Pro AV industry, NanoLumens‘ chief technology officer Gary Feather sat down with host Sean Heath on this new episode of NanoSessions. They broke down what made DLP projection revolutionary at the time, how the motion picture industry has come around to digital cinema, and what’s possible with new direct view LED cinema in Pro AV.

“It’s all about creating new experiences for customers and for creatives, it’s about a story well told,” Feather said.

That might be unusual to hear from a CTO — focusing on what he calls “the creative’s” story and the customer’s cinema experience, but that’s what makes Feather a sought-after expert in this industry. Feather began his career at Texas Instruments, which in the 1990s, developed a revolutionary digital projection technology called DLP that rivaled traditional film cinema quality.

“Everyone scoffed at the idea that a story could be told better with digital than film,” Feather said. “Now that’s reality.”

Feather shared the impact direct view LED will have on the consumer experience and the types of content that can be created with this technology.

Recent Episodes

View episode

The digital signage industry saw significant growth in 2021, and the market is expected to see a 16 percent growth increase between now and 2030, according to Market Watch. Much of that growth can be credited to new measures that were innovated and utilized due to the COVID-19 pandemic. How did the pandemic help…

View episode

On this episode of A View From The Top by Nanolumens, Host Brandy Alvarado-Miranda talked with Mark Delguidice, Western Business Development Director at Atlantis Partners, which delivers expert AV, video conferencing, and structured cabling manpower to the nation’s leading system integrators and IT providers. They discussed the proper ways to install an LED display….

View episode

Storytelling connects the parts of people that other communications don’t typically reach. The way we engage, excite, and educate people about technology is to make it meaningful for them. People can see the impact of your technology and make a decision or take an action in response to the story. In this episode of…