The Return of the Projector

There is a renaissance occurring in the projector market. To break down the causes and possible challenges of this renewed interest in projector technology, Ben Thomas turned to Richard Hutton, VP of Demand Generation for Sharp/NEC Displays.

For several years the K-12 segment, which drove projector sales moved towards display technology. Hutton said there are various reasons for the switch, but it mostly has to do with costs coming down for displays, and in the under $5K market, that is what is trending.

“But you start stepping up to the $5K, and above market, many key things are happening,” Hutton said. “The move from lamps to laser has been massive. And that’s a huge part of why this resurgence is happening.” And Hutton added the $5-10K and $10K and above ranges offer some exciting opportunities for growing revenue.

“For me, the most exciting things about what we do in the projection market is when we’re doing things where you normally wouldn’t think that’s a projection product,” Hutton said. Projection mapping and other technology innovations make the use cases for projectors much more varied than in the past.

When new technology combines with lower price points, the creative ideas behind using projectors to create dazzling displays grow. “You can do now more creative things,” Hutton said. “The world’s your oyster. You can put the image anywhere. The technology’s there to support it. There are superpartners out there from a creative standpoint and executing it. It’s super exciting.”

With so much new technology surrounding projectors today, keeping people educated is critical. Hutton said it’s more than that. The customer needs education on the product to make the right decision, but it’s also the support given when implementing the product and afterward that is essential.

Follow us on social media for the latest updates in B2B!



Web 3.0 and blockchain technology
Redefining Digital Trust: Web 3.0 and Blockchain Technology Are Reshaping Digital Security and Transparency
April 16, 2024

The digital world continues to race forward and Web 3.0 and blockchain technology are taking center stage. This surge of interest is driven by the global demand for more secure, decentralized, and transparent online interactions, particularly in the wake of heightened cybersecurity threats and privacy concerns. The stakes are high and according to a […]

Read More
Mining & Rare Metals Supply Chain
A Domestic U.S. Mining & Rare Metals Supply Chain Still Lacks Industry & Political Support
April 16, 2024

The U.S. is in need of a domestic mining & rare metals supply chain. There’s a natural motivation around developing this kind of supply chain, as it’s smart production strategy to give U.S.  companies more diversity in their sourcing & manufacturing partners. There’s also a national imperative to keep America’s supply chains resilient, one […]

Read More
Stenograph Announces the Release of CATalyst Version 22
April 16, 2024

DOWNERS GROVE, Ill., April 16, 2024 ( – Stenograph, LLC, is thrilled to announce an update to CATalyst®, the industry-leading software for computer-aided transcription, trusted by court reporters, scopists, CART providers, and captioners worldwide. Throughout its 25-year history, CATalyst has been at the forefront of leveraging advanced tools that make work faster, easier, and more efficient. […]

Read More
Pixar's storytelling
Breaking the Rules with Pixar: Dean Movshovitz’s Take on Pixar’s Storytelling Success and Narrative Techniques
April 16, 2024

From Elemental to Turning Red, Pixar Animation Studios sets the gold standard for storytelling in animation. Pixar’s ability to weave intricate narratives that resonate with children and adults alike has sparked widespread interest in understanding the secrets behind its storytelling success. With the release of Dean Movshovitz‘s Amazon bestseller book, Pixar Storytelling: Rules for […]

Read More