The Rise of NUC Technology in Pro AV Installations

In this episode of Pro AV Today, host Ben Thomas interviews John Deatherage, CMO of Simply NUC, about the growing prominence of NUC (Next Unit of Computing) devices in professional AV installations.

Deatherage highlights the advantages of NUCs in the AV industry, such as their compact size, performance capabilities, and customization options. He explains how NUCs are scalable and versatile, making them suitable for various AV applications, from digital signage to conference rooms.

The discussion emphasizes the importance of future-proofing AV installations, with Deatherage noting that NUCs are easily upgradable, allowing integrators to adapt to evolving technologies without replacing the entire system. This flexibility ensures cost-effectiveness and cutting-edge performance in the long term.

Deatherage provides specific use cases where NUCs have made a significant impact, including digital signage, video walls, immersive experiences, and advanced control systems. He highlights NUCs’ role in delivering innovative and immersive audiovisual experiences across different environments.

The conversation concludes with Deatherage discussing the future potential of NUCs in the pro AV industry, particularly in areas like artificial intelligence, machine learning, and edge computing. He envisions NUCs playing a crucial role in creating immersive audiovisual experiences for various applications.

Join host Ben Thomas and John Deatherage as they explore the rise of NUCs in pro AV installations, uncovering their benefits, versatility, and transformative impact in the world of professional audiovisual technology.

Follow us on social media for the latest updates in B2B!

Image

Latest

Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
December 1, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More
career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More