The Rise of NUC Technology in Pro AV Installations

In this episode of Pro AV Today, host Ben Thomas interviews John Deatherage, CMO of Simply NUC, about the growing prominence of NUC (Next Unit of Computing) devices in professional AV installations.

Deatherage highlights the advantages of NUCs in the AV industry, such as their compact size, performance capabilities, and customization options. He explains how NUCs are scalable and versatile, making them suitable for various AV applications, from digital signage to conference rooms.

The discussion emphasizes the importance of future-proofing AV installations, with Deatherage noting that NUCs are easily upgradable, allowing integrators to adapt to evolving technologies without replacing the entire system. This flexibility ensures cost-effectiveness and cutting-edge performance in the long term.

Deatherage provides specific use cases where NUCs have made a significant impact, including digital signage, video walls, immersive experiences, and advanced control systems. He highlights NUCs’ role in delivering innovative and immersive audiovisual experiences across different environments.

The conversation concludes with Deatherage discussing the future potential of NUCs in the pro AV industry, particularly in areas like artificial intelligence, machine learning, and edge computing. He envisions NUCs playing a crucial role in creating immersive audiovisual experiences for various applications.

Join host Ben Thomas and John Deatherage as they explore the rise of NUCs in pro AV installations, uncovering their benefits, versatility, and transformative impact in the world of professional audiovisual technology.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Execution at Scale: How Applied Digital Is Powering AI Infrastructure in Ellendale
July 17, 2025

AI infrastructure is evolving at breakneck speed, and the real challenge is no longer just designing next-generation data centers—it’s executing them at scale. As demand for AI-ready facilities grows, operators must adapt to immense increases in power density, new cooling technologies, and unconventional deployment locations. Power density requirements for AI workloads are pushing the…

Read More
workplace visibility
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth
July 17, 2025

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Read More
Marketplace Inclusion
AI, Inclusion and Talent Strategies of the Future
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More