The Value of Cross Industry Partnerships in B2B

Ben Thomas
Aug 30, 2023
Learn more
collaboration LogiTech. manufacturers microsoft partnerships Stelcase

Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.

Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships:

Christina Vernon from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships.

Rishi Kumar from Logitech brings his experience in hardware and software convergence, exploring how Logitech’s partnerships have led to the development of innovative products.

Jimmy Vaughn from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors.

The discussion dives deep into:

– How partnerships spark innovation by merging different but complementary skill sets and technologies.

– The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries.

– How the future is set to bring even more of these collaborative endeavors.

—

Tune in above to watch the full discussion

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but…

Read More
cross-functional teams
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span cross-functional teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce custom development
When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity. That balance is a…

Read More
Related
Salesforce custom development
Software & Technology
When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity
February 1, 2026
Marketing Cloud Implementation
Healthcare
How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. A successful Marketing Cloud implementation requires more than individual features working in isolation. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and…

Read More
client philosophy
Healthcare
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

Read More