The Value of Cross Industry Partnerships in B2B
Ben Thomas discusses the transformative potential of cross-industry partnerships in the Pro AV Today podcast. The episode highlights how collaborations can unlock new markets and provide competitive advantages. Panelists from Steelcase, Logitech, and Microsoft share their experiences and insights.
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Key takeaways
Cross-industry partnerships can unlock new markets.
Collaboration promotes competitive advantages.
Experts from various sectors provide unique insights.
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Join host Ben Thomas on this episode of Pro AV Today for a discussion on "The Value of Cross Industry Partnerships" with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.
This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.
Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships:
- Christina Vernon from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships.
- Rishi Kumar from Logitech brings his experience in hardware and software convergence, exploring how Logitech's partnerships have led to the development of innovative products.
- Jimmy Vaughn from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors.
The discussion dives deep into:
- How partnerships spark innovation by merging different but complementary skill sets and technologies.
- The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries.
- How the future is set to bring even more of these collaborative endeavors.
Tune in above to watch the full discussion
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About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
