The Value of Cross Industry Partnerships in B2B

Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.

Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships:

Christina Vernon from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships.

Rishi Kumar from Logitech brings his experience in hardware and software convergence, exploring how Logitech’s partnerships have led to the development of innovative products.

Jimmy Vaughn from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors.

The discussion dives deep into:

– How partnerships spark innovation by merging different but complementary skill sets and technologies.

– The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries.

– How the future is set to bring even more of these collaborative endeavors.

Tune in above to watch the full discussion

Follow us on social media for the latest updates in B2B!

Image

Latest

university
The Employer University Alignment Journey with Kristen Fox, CEO of Business-Higher Education Forum
March 16, 2026

Across the U.S., the conversation about the value of a college degree is increasingly tied to one central question: Does higher education actually prepare students for the workforce? As artificial intelligence reshapes how work gets done and employers rethink the skills they need, universities are under growing pressure to ensure graduates leave not just…

Read More
private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More