The Value of Cross Industry Partnerships in B2B

Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.

Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships:

Christina Vernon from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships.

Rishi Kumar from Logitech brings his experience in hardware and software convergence, exploring how Logitech’s partnerships have led to the development of innovative products.

Jimmy Vaughn from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors.

The discussion dives deep into:

– How partnerships spark innovation by merging different but complementary skill sets and technologies.

– The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries.

– How the future is set to bring even more of these collaborative endeavors.

Tune in above to watch the full discussion

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in marketing
From Queries to Conversations with AI in Marketing Analytics
April 21, 2025

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

Read More
ESA
ESA Success Requires Strategy, Infrastructure, and Support Beyond Legislation
April 21, 2025

As education savings accounts (ESAs) gain traction across the United States, the conversation is shifting from policy debates to the complexities of implementation. Fueled by post-pandemic dissatisfaction with traditional school models and a desire for more customizable educational options, ESAs are being adopted in a growing number of states, often under “universal” frameworks. But…

Read More
supply chain data analytics
Supply Chain Data Analytics Fails Without Clean Data, Ventagium Delivers the Fix
April 21, 2025

Supply chain leaders face an overwhelming volume of siloed data across ERPs, TMS platforms, and warehouse systems, yet few know how to align it for smarter decisions. The stakes are rising fast. According to Capgemini’s 2024 report Data: A Powerful Ally in Tackling Scope 3 Emission Reduction Targets, 85% of organizations cite data access…

Read More
cancer immunotherapy
What’s Next in Preclinical Cancer Immunotherapy Research?
April 19, 2025

As the field of cancer immunotherapy rapidly evolves, researchers are turning to next-generation in vitro technologies to replicate the complexities of the tumor microenvironment with unprecedented fidelity. Organoid platforms and ex vivo patient-derived tissue models are transforming how scientists approach preclinical testing, offering deeper mechanistic insights and better predictive power for therapeutic response. With immunotherapies…

Read More