What Commercial Businesses and Venues Need to Know About Music Licensing

 

In this episode of Pro AV Today, host Ben Thomas is joined by Ola Sars, the Founder and CEO of Soundtrack Your Brand, and a key figure in the evolution of modern music streaming. This episode offers a deep dive into the critical, yet often overlooked, aspect of music licensing in commercial environments.

Highlights of the Episode:

The Journey to Soundtrack Your Brand: Sars recounts his transition from consumer music streaming to identifying the untapped potential of background music in commercial spaces. His story is a fascinating look at how he recognized and addressed the gap in the market.

Why Music Licensing Matters for Businesses: Understanding the legal and ethical implications of playing music in commercial settings is crucial. Sars explains why it’s not just about compliance, but also about supporting the creators behind the music.

Navigating the Licensing Landscape: The conversation demystifies the complex world of music rights, from performance licenses to sourcing music legally. Sars provides invaluable insights for businesses unsure about how to proceed.

The Role of Technology and Integration in Music Licensing: Discover how advancements in technology and the involvement of integrators play a significant role in simplifying licensing for businesses.

This episode is a must-watch for anyone involved in the commercial audiovisual industry, from business owners to technology integrators. Sars’ expertise offers a unique perspective on an often-misunderstood topic.

Follow us on social media for the latest updates in B2B!

Image

Latest

Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: January 2025 Update
February 20, 2025

The new year brings continued momentum at Applied Digital’s Ellendale AI Data Center, with key milestones reinforcing its role in next-generation AI infrastructure. Construction activities in the west chiller plant are nearing completion, finalizing critical cooling capabilities. Fiber and network rooms have been successfully powered on, enhancing the facility’s connectivity readiness. Electrical terminations are…

Read More
agency
More than An Agency
February 20, 2025

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

Read More
rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More
early education in skilled trades
Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
February 20, 2025

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…

Read More