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How to Bridge the Gap in HVAC Careers Through Education and Inclusion: Insights from Nicole Bass

In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with HVAC industry leader Nicole Bass about strategies to address the skilled trades worker shortage. They explore generational shifts in career choices, the value of hands-on education, and the importance of recruiting diverse talent—including women—into the HVAC sector. Bass highlights her advocacy work through Join The Trades and social media as key tools for inspiring the next generation of technicians.

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By Vince Holland · · Greg CrumptonHvac CareersJoin the TradesNicole Bass
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Key takeaways

01

Gen Z is increasingly open to skilled trades careers as an alternative to traditional four-year college paths, with technical school enrollment up 16% year over year.

02

Practical, hands-on education combined with theoretical training is essential for developing competent HVAC technicians.

03

Inclusive recruitment strategies—particularly targeting women and underrepresented groups—are critical to closing the skilled trades workforce gap.

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In the dynamic world of skilled trades, the HVAC industry is witnessing a significant transformation driven by leaders like Nicole Bass. With a growing emphasis on practical education and the shift in generational perspectives towards career choices, the discussion around HVAC careers is more relevant than ever. Today, we delve into the inspiring journey of Bass and her impact on the industry.

As the skilled trades sector faces a substantial shortage of workers, the stakes have never been higher. The demand for HVAC technicians is surging, with a notable 16% increase in technical school enrollment over the past year. This trend indicates a shift in how young people, particularly Gen Z, are viewing career paths beyond traditional college routes. But what does it take to succeed in this industry, and how can we encourage more people to explore these rewarding opportunities?

The demand for HVAC technicians is surging, with a notable 16% increase in technical school enrollment over the past year.

What strategies can industry leaders employ to attract and retain talent in the HVAC sector, and how can we make these careers appealing to the younger generation?

Welcome to Straight Outta Crumpton, hosted by Greg Crumpton. In this episode, Greg sits down with Bass, a prominent figure in the HVAC industry, to discuss the evolving landscape of skilled trades. They explore the growing interest in HVAC careers among young people, the importance of quality education, and the need for innovative recruitment strategies.

The two discuss…

Generational Shifts in Career Choices: The discussion explores how Gen Z is more open to exploring career options beyond college and the role of fiscal awareness in this shift.

The Importance of Practical Education: The discussion further highlights the need for hands-on experience combined with theoretical learning in HVAC training programs.

Attracting Diverse Talent: The duo delve into the significance of including women in the skilled trades and the benefits they bring to the industry.

With years of experience in training and apprenticeship programs, Bass has been instrumental in advocating for skilled trades through platforms like TikTok and Join The Trades. A working mother and a passionate promoter of the HVAC industry, her innovative approach has made her a respected influencer in her field.

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Vince Holland
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About the Experts

VH
Vince Holland

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a podcast focused on the art of networking and relationship-building in business services. He is a skilled trades advocate who engages with industry leaders to discuss workforce development, recruitment, and career opportunities in the trades. Crumpton is also associated with the broader mission of promoting HVAC and skilled trades careers.

NB
Nicole Bass

HVAC Industry Leader and Skilled Trades Advocate

Join The Trades

Nicole Bass is a veteran HVAC industry leader with extensive experience in training and apprenticeship programs. She is a passionate advocate for skilled trades, using platforms like TikTok and Join The Trades to promote HVAC careers. As a working mother and industry influencer, she champions inclusive recruitment and practical education in the trades.

Greg Crumpton
Greg Crumpton

VP of Safety and Industry Liaison

ServiceLogic

Greg Crumpton is ServiceLogic’s Vice President of Safety and Industry Liaison. His work spans environmental health and safety and the mechanical systems that keep critical facilities running. Before joining ServiceLogic in 2014, he founded AirTight Mechanical in 1999 and built its business serving mission-critical facilities in the Carolinas. Earlier roles at McKenney’s took him through sales, project management and divisional leadership. On Straight Outta Crumpton, Greg gets into how people learned the work: the first invitation, the person who taught them and the decisions that followed. He remembers learning to solder as a child and keeping a black notebook of ideas before starting his company. In a separate conversation about making content, he recalls a trip to Guatemala where an unexpected invitation took him beyond his hotel.

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