5 Valuable Reasons to Switch from Static to Digital Signage

Digital signage is quickly replacing static signage in places like restaurants, stores, venues and airports. It has proven its ability to offer a great return on investment in the long run. In fact, when compared to static, a study found that digital signage captures 400 percent more views.1

There are many benefits to making the switch, but we’ll focus in on our top 5:

1. Content is Real-Time

Digital signage systems allow you to make content updates in seconds. Need to change a price on a menu board? Update the welcome message in a waiting room? Digital signage makes it easy. With print signage, the best you could do would be to mark out an item with a Sharpie, or stick flimsy sheets of paper underneath a plastic covering. This isn’t efficient or sustainable. You can’t have signs looking like a school project. No other format gives you the freedom to update and edit like digital.

2. Content is Flexible

Schedule different content at different times with digital. For quick service restaurants, this means an automatic transition from the breakfast to the lunch menu. For digital signage in public transportation, morning rides may advertise coffee while evening commuters may see happy hour offerings. This ability to show the right content at the right time takes signage from information to targeted. Static signage simply does not have the ability to meet this need.

3. Engage Consumers with Great Content

The current technology powering digital signage enables brands to create impactful content that catches the eyes of those who see it. Animation and motion draw crowds in, which is something static signage can’t offer.

4. Save Money Over the Long-Term

The initial cost of digital can be a significant investment and there are maintenance costs associated with keeping the screens on and running. Print, however, has its own costs. The cost of materials, designers, labor to put up and take down the signs and these are all ongoing costs. There is a break-even point with digital and if you have thousands of locations, it makes sense to consider investing in digital for a lower maintenance cost in the long run.

5. ROI can be Measured

Unlike static signage, digital allows for owners and their staff to quickly update and manage content, which can include advertising new product lines and promotional offers. You can then measure sales lift or other specific sales metrics tied to your promotional content. This allows you to measure your return on investment and do A/B testing to optimize your network.

In Summary

Digital signage can make your marketing and sales goals more measurable and attainable. Whatever your objectives are, connect with Reflect to design the ideal system for your brand.

CLICK HERE to check out some of our work for inspiration.

Read more at http://reflectsystems.com

Follow us on social media for the latest updates in B2B!



Holon Health's holistic care model
Getting Bio, Socio, Psych with It: How Holon Health’s Holistic Care Model Supports Substance Abuse Patients
March 1, 2024

In an era where healthcare innovation is paramount, the latest episode of Healthcare Rethink by FinThrive introduces Holon Health’s holistic care model for individuals battling substance abuse disorders. Host Brian Urban and Holon Health CEO Jason Herzog delve into the integration of healthcare and criminal justice to support substance abuse patients. Holon Health’s holistic […]

Read More
smart energy revolution
Powering Missouri Forward: The Smart Energy Revolution
March 1, 2024

How is Missouri leading the smart energy revolution to create a more sustainable and resilient electric grid? Industry Analyst Gabrielle Bejarano brings into focus the groundbreaking efforts in Missouri, facilitated by Ameren’s smart energy plan and the technological prowess of Avail Infrastructure Solutions. Highlighting the seamless integration of state-of-the-art technologies and strategic upgrades, Bejarano […]

Read More
Join WSI at the Becht Coker Workshop 2024 in Sugarland, TX
March 1, 2024

Join WSI, the world leader in coker life extension, February 20-22, 2024 for the Becht workshop covering the entire coking unit with case studies and best practices from industry leaders such as ExxonMobil, Phillips 66, Motiva, CITGO, Marathon, PEMEX, Cenovus, and Valero.

Read More
WSI’s Andrea Pacchiarotti to Give ASEAN Waste to Energy Week Presentation
March 1, 2024

Industry professionals gathering for the ASEAN Waste to Energy Week in Ho Chi Minh City to explore sustainable solutions for the region’s growing energy needs will want to add one essential speaker to their calendars. Andrea Pacchiarotti the Director at WSI Singapore, an Avail Infrastructure Solutions company, will be delivering a must-see presentation on […]

Read More