A Diverse Team Can Bring Big Technological Advances


Sometimes what you need to generate the best ideas is a strong team.

Tricia Rodriguez, Director of Marketing for Mad Systems, has seen a diverse group come together and form close relationships, allowing them to work together to complete projects and even develop products few others in the AV space are able to.

“My team truly does innovative thinking to think forward and bring what projects need that hasn’t been available in the past. We’re forward-thinkers,” Rodriguez said. “It takes very special people, so just hiring somebody off a resume is very difficult for us to do. Really, [it’s about] our relationships, knowing people, meeting people and building relationships so you have a really special team that can think alike and think differently at the same time.”

That has allowed for innovative crossover opportunities, with Mad far ahead of the curve on combining A/V and IT systems.

Now that AV and IT have converged, Mad has continued to craft new technologies that fit the current needs of the industry.

“We’re excited to be the leader in the field of AV innovation. We’ve created a fully wireless AV system that’s called QuickSilver®️, and it’s a new advanced, affordable AV IT system. You see a lot of people still talking about convergence of AV and IT,” Rodriguez said. “For us, that’s a done deal. It’s in the past. That’s why we refer to our new technology as AV++™️. The old boundaries are gone, and we deliver what we’re doing now in a way forward in the field of AV … It’s just that different.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more