ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout the venue.

The new sound technology differentiates the Wells Fargo Center as an engaging sports venue and as a best-in-class concert venue. For the Wells Fargo upgrade, Comcast Spectacor turned to the Diversified professional sound team based on their successful history of transforming sound systems for older venues, amid active, year-round schedules into contemporary concert spaces. Since the arena hosts entertainment events as well as sports, they wanted to make their audio system choice based on the same criteria that concert touring does—fullrange musicality and clear intelligibility. Finding the right manufacturer to meet these demands was paramount so the Wells Fargo Center’s audio staff and Diversified collaborated and decided on the L-Acoustics K2 system.

In addition to concert-quality sound, the L-Acoustics system offers deployment flexibility. Diversified installed the K2 and K1-SB speaker arrays on motorized hoists so that individual groups of speakers can quickly move out to the grid or drop back into play position to improve sight lines or support various venue configurations. Diversified also painstakingly remapped the facility’s wiring from the new cluster locations to the amplifier room. The new sound system delivers concert-quality audio to each of the 21,000 seats in the arena’s bowl and throughout the entire facility. It’s compact audio arrays reach the sound pressure level expectations without obstructing views of the video screens and it’s capable of customized zoning to accommodate various seating configurations.

The entire system is controlled from a newly designed, more efficient audio control and mixing room.

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More