ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout the venue.

The new sound technology differentiates the Wells Fargo Center as an engaging sports venue and as a best-in-class concert venue. For the Wells Fargo upgrade, Comcast Spectacor turned to the Diversified professional sound team based on their successful history of transforming sound systems for older venues, amid active, year-round schedules into contemporary concert spaces. Since the arena hosts entertainment events as well as sports, they wanted to make their audio system choice based on the same criteria that concert touring does—fullrange musicality and clear intelligibility. Finding the right manufacturer to meet these demands was paramount so the Wells Fargo Center’s audio staff and Diversified collaborated and decided on the L-Acoustics K2 system.

In addition to concert-quality sound, the L-Acoustics system offers deployment flexibility. Diversified installed the K2 and K1-SB speaker arrays on motorized hoists so that individual groups of speakers can quickly move out to the grid or drop back into play position to improve sight lines or support various venue configurations. Diversified also painstakingly remapped the facility’s wiring from the new cluster locations to the amplifier room. The new sound system delivers concert-quality audio to each of the 21,000 seats in the arena’s bowl and throughout the entire facility. It’s compact audio arrays reach the sound pressure level expectations without obstructing views of the video screens and it’s capable of customized zoning to accommodate various seating configurations.

The entire system is controlled from a newly designed, more efficient audio control and mixing room.

Follow us on social media for the latest updates in B2B!

Image

Latest

Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More
college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More