Adapting the Market to Interactive Displays with Aaron Rubner & Wes Burkett of AVTEQ and AVI Systems


Interactive flat panel displays continue to grow not only in popularity, but capabilities. They’re making their way to businesses, venues and even college campuses in volume. According to MarketScale’s recent higher education technology study, 47 percent of college campuses have a video wall. Persistence Market Research is putting the flat panel display market at a 4.4 percent growth rate over the next several years. It’s clear that people are craving the aesthetic, interactive and unique value of these displays in their spaces; how is this affecting Pro AV professionals? What design changes are the most exciting, how is supplemental technology adapting to this IFP growth, and how does more interactivity mean more challenges with the convergence of AV and IT?

On today’s podcast we’re joined by Aaron Rubner, President of AVTEQ and Wes Burkett, Sr. Account Manager for AVI Systems, who have seen first-hand how the rise of IFPs has affected Pro AV. “You’re taking the technology that people are using and putting it into the environment that works for them,” Burkett said.

Rubner and Burkett describe a brighter (pun intended) future where flat panel displays continue to get thinner, lighter, more seamless and more accessible. With these improvements come new ways of implementation. As manufacturers and resellers, Rubner and Burkett explain how Pro AV professionals should adapt their deliverables to clients, and which applications are the biggest game-changers. “One thing that I think we do a good job of is listen to feedback from partners like AVI Systems on the aesthetics of our carts and stands,” Rubner said. “The things need to look good.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



gut check
Healthcare Needs a GUT Check…Literally!
April 15, 2024

As healthcare continues to evolve, the focus on gastrointestinal (GI) health has become more pronounced. With an aging population and modern dietary habits contributing to a rise in GI disorders, healthcare requires a gut check, literally. The global market is rapidly advancing towards less invasive technologies, personalized nutrition, and virtual care models. The surge […]

Read More
ISC West 2024
ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise
April 12, 2024

As the International Security Conference & Exposition West 2024 (ISC West) concludes, the security industry has once again proven its dynamic nature, evolving with the increasing integration of physical and digital security solutions. This year’s event, the largest converged security trade show in North America, hosted in Las Vegas, showcased over 750 brands, including […]

Read More
Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More