AI: THE FUTURE OF DIGITAL COMMUNICATIONS

Artificial Intelligence (AI) is enabling organizations to create a more personalized digital communications experience. So it is no surprise that the AI market is predicted to rise to nearly $60 billion by 2025.

AI WILL PROVIDE TREMENDOUS GROWTH OPPORTUNITIES

AI permits machines to learn from data in much the same way as the brain does and then use that knowledge to perform human-like tasks. Artificial intelligence is being used in some very exciting applications, including speech recognition, natural language processing, complex problem solving, self-driving cars, and voice-enabled digital assistants. Communications and media companies have embraced AI. Accenture Strategy research found that 63 percent of telecommunications executives believe AI deployment will drive additional revenue and growth opportunities by accelerating the introduction of new products and services. That’s why 72 percent of these same executives identify AI as a Top Three business priority currently or within one year. It’s clear that AI is the future of digital communications.

AI ALLOWS PERSONALIZATION AND SEGMENTATION ON A LEVEL NEVER SEEN BEFORE

Customers expect a personalized experience with information that is relevant to them. AI helps deliver that experience by enabling organizations to draw on the vast amount of historical data they have about their customers and their behaviors, and then leverage that information to deliver the targeted content. For example, digital signage can detect that a shopper entering a store is a female with curly hair, then use AI to immediately show her store items that customers like her have purchased. Artificial Intelligence can also be used to predict other offer aspects, like the quoted price necessary to make a conversion or which clients are more prone to making more than one purchase. Machines have the power to process huge amounts of data, quickly decide which data is most relevant, and then segment appropriately.

AI WILL TRANSFORM DIGITAL COMMUNICATIONS

AI solutions for digital communications are becoming even more customizable, allowing the optimization of digital advertising and algorithm-generated content. AI-based digital signage networks, for example, are able to determine which ad to display to a customer by interpreting audience engagement levels and then comparing it to historical customer behavior patterns and data. In fact, digital signage networks that use AI are proven to increase content relevancy by up to 50 percent. These intelligent tools keep evolving and are now reaching a point in which they are able to surpass human ability in certain respects. In fact, Gartner predicts that 85% of customer interactions will be managed by artificial intelligence by 2020.

Artificial Intelligence can help improve the productivity, efficiency, and profitability of your digital communications, and the time to act is now.

Read more at omnivex.com

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