Are AI and Algorithms Ushering in a New Age of Art?

Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

Life offers up a lot of experience. As technology advances, a lot of our unique experiences come in the digital space. This is no different for Dutch artist Jeroen Van Der Most, whose work incorporates data, algorithms, and artificial intelligence.

On this episode of Experience By Design, Host Bryan Meszaros talks with Van Der Most about his art and how it crosses the divide between the digital world and the illusory boundary of our own. While a significant amount of his work is autonomous, he does commission work for organizations such as Amnesty International.

Meszaros and Van Der Most talked about the use of AI in Van Der Most’s work. He still explores textbooks and digs into what is out there in the digital world. He worked in data science, so being in the world of algorithms came naturally.

“I studied how people were having conversations online,” Van Der Most said. He would study the conversations online for brands. This work proved monotonous, so he started digging into creative outlets. He created basic Twitter images from the Tweets he used in his research. Doing this, he made portraits from the messages.

cAround 2013-14, new AI systems and learning appeared and took things to a new level. This allowed artists to engage on a deeper basis with new sounds and imagery. It also started raising some questions for Van Der Most.

“Along the way, I got more interested in the philosophical underlying of what AI is,” Van Der said. “It raises all sorts of philosophical questions.”

An example would be Van Gogh or Rembrandt. AI was used to study all of their work, and then it created new paintings. This raises all sorts of questions about what is creative, what does that mean for artists and humans.

Meszaros explores these subjects and more with Van Der Most.

Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions, helping craft the world’s most intriguing experiences.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

SMB
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Real-World Marketing
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More
SPD
The SPD Hack Playbook: Streamlining Sterile Processing with Smart Tech and Team Buy-In
October 22, 2025

Sterile Processing Departments (SPDs) are the unsung backbone of surgical care — ensuring every instrument, tray, and tool is safe, sterile, and ready when needed. Yet, despite their vital role, SPD workflows often rely on manual processes and underrecognized best practices. As healthcare systems push for greater efficiency and staff well-being, SPD managers are turning…

Read More
energy
Solar + Storage: Your Defense Against Rising Energy Costs
October 21, 2025

Homeowners should consider their energy security as utility rates are increasing about 5% annually, outpacing inflation, and grid demand is rising due to AI data centers. There is a time-sensitive incentive to act, as federal tax credits for owning a solar system require the project to be completed by December 31st of this…

Read More