Articles by tag: Experiential
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Customer experience is a priority for any retail space. Understanding their behaviors and identifying opportunities helps…
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Podcasts
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. From building brands with musicians to connecting the dots between property owners and retail businesses, Jay…
Podcasts
Why 5G Is the New Backbone of Retail
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy,…
Experience by Design
Are AI and Algorithms Ushering in a New Age of Art?
Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place. Life offers up a lot of experience. As technology advances, a lot of our unique…
Experience by Design
Elevating In-Store AV Design to Resonate with Customers
Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place. Retailers have been creating experiences for shoppers for hundreds of years. Those have…
Experience by Design
How a Music Tour Launched an Experiential Company: Experience by Design
It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted…
Articles
Introducing Experience by Design with Bryan Meszaros
Host Bryan Meszaros is bringing an exciting new podcast to MarketScale’s lineup of thought-leading AV industry content. Meszaros will host Experience by Design, an AV podcast set to explore how modern experiences are crafted from end to end. Meszaros is the CEO and Founder of OpenEye Global, which aims to “deliver moments that matter for…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…