Articles by tag: Experiential

Do Exceptional Retail Experiences Actually Drive Profit?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Customer experience is a priority for any retail space. Understanding their behaviors and identifying opportunities helps…

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Podcasts
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   From building brands with musicians to connecting the dots between property owners and retail businesses, Jay…

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Podcasts
Why 5G Is the New Backbone of Retail

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy,…

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Experience by Design
Are AI and Algorithms Ushering in a New Age of Art?

Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Life offers up a lot of experience. As technology advances, a lot of our unique…

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Experience by Design
Elevating In-Store AV Design to Resonate with Customers

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Retailers have been creating experiences for shoppers for hundreds of years. Those have…

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Experience by Design
How a Music Tour Launched an Experiential Company: Experience by Design

It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted…

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Articles
Introducing Experience by Design with Bryan Meszaros

Host Bryan Meszaros is bringing an exciting new podcast to MarketScale’s lineup of thought-leading AV industry content. Meszaros will host Experience by Design, an AV podcast set to explore how modern experiences are crafted from end to end. Meszaros is the CEO and Founder of OpenEye Global, which aims to “deliver moments that matter for…

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Your Front Door is a Stage
Your Front Door is a Stage
May 30, 2024

In his recounting of experiences at the stadium, Jesse Cole reveals a deep-seated passion for engaging with fans and the impactful memories created at the end of each game. Known for its vibrant atmosphere, the stadium becomes a place where joy is palpable as fans of all ages and players alike celebrate together, demonstrating the…

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mental health support
Johnny Crowder Utilizes Personal Experiences to Drive Mental Health Support
May 30, 2024

In this episode of the “Highway to Health” podcast, host David Kemp dives into a powerful conversation with Johnny Crowder, the founder and CEO of Cope Notes®. They explore how personal experiences can drive impactful mental health support. This discussion sheds light on the transformative power of using one’s past challenges to benefit others…

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workforce development and health equity
Advancing Workforce Development and Health Equity: HIMS 2024 with Geoffrey Roche
May 30, 2024

Healthcare Rethink host Brian Urban sought out innovators and experts at HIMSS 2024 to discuss workforce development and health equity. Urban sat down with Geoffrey Roche, the Director of North America Workforce Development at Siemens Healthineers and host of the Holistic Leadership podcast, to delve into pressing healthcare topics, including workforce development and health…

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real-world asset tokenization Experts Talk
Is the Supply Chain Ready for Real-World Asset Tokenization?
May 29, 2024

In an evolving digital landscape, the mass investment in real-world asset tokenization, or RWA tokenization, is leading as one of the most exciting and world-shaking movements in tech. Opening up endless possibilities for leveraging blockchain networks to represent firm ownership rights of physical assets as onchain tokens, this advent of onchain asset ownership is…

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Other Articles
Zuzor and Orbbec Partner to Enable Easy and Experiential AV Installs
June 9, 2020

Zuzor, a software company combining AI, machine Vision, and Multimedia, and Orbbec, one of the world’s largest 3D camera manufacturers, announce today a partnership to provide premium Experiential Media solution to the audiovisual industry. Orbbec Astra’s 3D cameras based on structured light technology work with Zuzor to offer experiential software that enable quick customized experiential…

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