Articles by tag: Experiential

Do Exceptional Retail Experiences Actually Drive Profit?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest Read more

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mocktail movement
The Stats Say Alcohol Intake is Down, but the Demand for Flavor is Not. Can the Mocktail Movement Meet Consumer’s Alcohol-Free Needs?
February 4, 2023

The holiday months are filled with indulgent food and drink, spurring the “Dry January” event, which has become a movement many partake in with the dawning of the New Year. In 2021, NIelsonIQ found that 22 percent of U.S. consumers stated they were decreasing their alcohol intake, and non-alcoholic beverage sales were up 19 […]

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Healthcare Cyberattacks
Healthcare Cyberattacks Grew in 2022
February 3, 2023

Concerning data from cybersecurity firm Check Point indicates an increase in cyberattacks on healthcare organizations by 74% in 2022 from the previous year. Healthcare is currently the third most attacked global industry (1,463 attacks per week) behind government/military (1,661 attacks per week) and education/research (2,314 attacks per week.) And in the United States, Healthcare […]

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CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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Do Exceptional Retail Experiences Actually Drive Profit?
July 20, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Customer experience is a priority for any retail space. Understanding their behaviors and identifying opportunities helps […]

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How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
May 11, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   From building brands with musicians to connecting the dots between property owners and retail businesses, Jay […]

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Why 5G Is the New Backbone of Retail
May 5, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy, […]

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Are AI and Algorithms Ushering in a New Age of Art?
April 28, 2021

Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Life offers up a lot of experience. As technology advances, a lot of our unique […]

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Elevating In-Store AV Design to Resonate with Customers
February 10, 2021

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Retailers have been creating experiences for shoppers for hundreds of years. Those have […]

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How a Music Tour Launched an Experiential Company: Experience by Design
August 19, 2020

It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted […]

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Introducing Experience by Design with Bryan Meszaros
August 13, 2020

Host Bryan Meszaros is bringing an exciting new podcast to MarketScale’s lineup of thought-leading AV industry content. Meszaros will host Experience by Design, an AV podcast set to explore how modern experiences are crafted from end to end. Meszaros is the CEO and Founder of OpenEye Global, which aims to “deliver moments that matter for […]

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Zuzor and Orbbec Partner to Enable Easy and Experiential AV Installs
June 9, 2020

Zuzor, a software company combining AI, machine Vision, and Multimedia, and Orbbec, one of the world’s largest 3D camera manufacturers, announce today a partnership to provide premium Experiential Media solution to the audiovisual industry. Orbbec Astra’s 3D cameras based on structured light technology work with Zuzor to offer experiential software that enable quick customized experiential […]

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