Do Exceptional Retail Experiences Actually Drive Profit?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

Customer experience is a priority for any retail space. Understanding their behaviors and identifying opportunities helps brands maximize those experiences. Companies that do this take this spatial intelligence and can accurately attribute ROI to efforts. Discussing this technology innovation, Retail Refined host Melissa Gonzalez spoke with Ken Jackowitz, Chief Strategy Officer and General Manager of TideSmart. TideSmart is an experiential agency with expertise in designing wellness solutions, retail spaces, and experience analytics.

“The insights business focuses on space utilization and helping clients post-COVID think differently about space and maximize for the time of day or how people are behaving,” Jackowitz explained.

One of the biggest gaps in spatial marketing or merchandising is knowing the ROI. To understand this, you have to examine the behavior of the people as they come into contact with it.

“In traditional retail merchandising, what’s the value of the end cap? You don’t know how many people were looking at it but didn’t buy it. Was it the wrong product? Presentation? Spatial intelligence solutions close the gap.” – Ken Jackowitz

How this works without becoming a cost burden is by using the existing infrastructure of cameras. They can collect the data, which then gets uploaded to the cloud, where AI processes it.

One thing this can help with is grouping customers. “In a grocery store, there are traffic counters, but it’s not a one-to-one usually. There are families, and they are a grouping, which may change your staffing and inventory,” Jackowitz noted.

Another aspect of the technology is face-to-face AI. It’s like taking the recorded call center conversation to a live space. “The last mile is the conversation between two people. You can capture these key moments of truth and provide them in a dashboard to a customer. AI calls out areas of opportunity like retraining a subset of people,” Jackowitz shared.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketplace Inclusion
How TEKsystems Uses Marketplace Inclusion to Drive Equitable AI Adoption
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More