Why 5G Is the New Backbone of Retail

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.


The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy, and experience brands have changed dramatically in the next year. What comes next will be powered by 5G. Talking about 5G’s mark on retail, Retail Refined host Melissa Gonzalez spoke with Michael Colaneri, VP of Retail, Restaurants, Hospitality for AT&T. Colaneri has decades of experience in retail technology and has over 27 years with AT&T.

Colaneri described his role as supporting the consumer journey in verticals with the right technology solutions. “Delivering a consistent digital experience for brands is top of mind.”
So, what’s the role of 5G in the future of retail? Colaneri answered, “It’s expected to be a communications platform on top of which technology will rise. As consumer digital proficiency grows, demand will expand, and 5G is the infrastructure.”

Much of the new consumer life cycle is about speed and clarity, which 5G delivers. Colaneri noted that the pandemic accelerated consumer proficiency. With proficiency came higher expectations and the desire for real-time responses.

Colaneri shared many examples of 5G becoming the backbone for retailers. “Sanitation and cleanliness won’t fade, so cashless and touchless transactions are permanent, and 5G makes this more seamless.”

Another use case is around “magic mirrors” for apparel where consumers don’t have to try on clothing physically. Experiential in stores is another opportunity. “To deploy experiential content, the bandwidth will need to be massive,” Colaneri said.

5G is also supporting the supply chain, something that had many disruptions in the last year. “There’s a need for diversity, and the supply chain was a bottleneck. Now it has to be flexible with alternate channels for fulfillment and flexing in a dynamic world. It’s another case for speed and latency. Constant signal strength for tracking isn’t there yet.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More