Are AI and Algorithms Ushering in a New Age of Art?

Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

Life offers up a lot of experience. As technology advances, a lot of our unique experiences come in the digital space. This is no different for Dutch artist Jeroen Van Der Most, whose work incorporates data, algorithms, and artificial intelligence.

On this episode of Experience By Design, Host Bryan Meszaros talks with Van Der Most about his art and how it crosses the divide between the digital world and the illusory boundary of our own. While a significant amount of his work is autonomous, he does commission work for organizations such as Amnesty International.

Meszaros and Van Der Most talked about the use of AI in Van Der Most’s work. He still explores textbooks and digs into what is out there in the digital world. He worked in data science, so being in the world of algorithms came naturally.

“I studied how people were having conversations online,” Van Der Most said. He would study the conversations online for brands. This work proved monotonous, so he started digging into creative outlets. He created basic Twitter images from the Tweets he used in his research. Doing this, he made portraits from the messages.

cAround 2013-14, new AI systems and learning appeared and took things to a new level. This allowed artists to engage on a deeper basis with new sounds and imagery. It also started raising some questions for Van Der Most.

“Along the way, I got more interested in the philosophical underlying of what AI is,” Van Der said. “It raises all sorts of philosophical questions.”

An example would be Van Gogh or Rembrandt. AI was used to study all of their work, and then it created new paintings. This raises all sorts of questions about what is creative, what does that mean for artists and humans.

Meszaros explores these subjects and more with Van Der Most.

Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions, helping craft the world’s most intriguing experiences.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More