How Projection Mapping Is Reinvigorating Entertainment Options

 

Staleness can be a killer for a business in any industry. This is especially true for hospitality and entertainment companies. However, continually investing in new technology and experiences can be financially unsustainable.

Camron Ware, Founder of Lightware Labs provides projection mapping content for his clients, something that has become more popular. However, according to Ware, this rise is not just because of a drop in price for the technology.

“For a long time, the phrase projection mapping and that kind of video magic was reserved for those really high-end, high-budget, high scale projects,” he said. “Like most things with technology it has become more accessible to everyone.”

Ware says a mindset of saying ‘why not’ has been embraced by companies looking to reinvigorate their entertainment options.

“The idea with projection mapping is you can be as creative as you can ever think of, your content can change per event and it’s still a memorable experience,” he said.

Follow us on social media for the latest updates in B2B!

Image

Latest

Evolving Biomarkers: Charting the Future of Precision Medicine
April 19, 2025

In a rapidly shifting landscape of personalized medicine, biomarkers have become central to shaping the way drug development and clinical trials unfold. From predicting therapeutic response to identifying optimal patient populations, the complexity and scope of biomarker use has increased alongside technological advances. A key success story like the BCR-ABL biomarker in chronic myeloid leukemia…

Read More
Drug Discovery
Exploring Artificial Intelligence in Drug Discovery
April 19, 2025

Artificial intelligence is rapidly reshaping the drug discovery process, moving from augmenting research to actively driving innovation. As biotech companies face soaring R&D costs and long development cycles, AI promises a breakthrough: slashing drug development time by nearly half while improving accuracy in identifying promising compounds. With global pharmaceutical R&D spending projected to exceed $230…

Read More
KRAS
Pioneering Strategies to Unlocking the Potential of KRAS
April 18, 2025

Once labeled “undruggable,” KRAS has emerged as one of oncology’s most promising—yet complex—targets. With nearly 90% of pancreatic cancers and 30-40% of lung and colorectal cancers harboring KRAS mutations, the need for effective therapies is urgent. Recent FDA approvals of KRAS G12C inhibitors have signaled a new era, but the rise of resistance and diverse…

Read More
Polygon: Transforming Project Visions into Success Stories
April 18, 2025

Every successful project begins with a vision. The journey from ideation to fruition might seem daunting, but with the right toolkit and a trusted partner, your goals are within reach. This is where Polygon steps in. Tailoring solutions to match your unique needs, we ensure your projects kick start on a robust footing and…

Read More