How BrightSign Maintains Its Leadership Position in the Pro AV Space

 

Professional digital signage has undergone a dramatic transformation, from once only displaying static images to now providing immersive experiences. How has this shift manifested itself company to company? On this week’s episode of the Pro AV podcast, we looked into one AV player, BrightSign, and had CEO Jeff Hastings share how his company continues to pioneer advancements in digital signage.

According to Hastings, most people hadn’t heard of digital signage ten years ago. BrightSign was one of the first entrants into the space and frequently executed deployments of a hundred media players. These days, the company routinely does deployments of up to three thousand.

But what’s really notable is the change in content. Gone are the looping graphics of old.

“Today it’s about creating an experience,” Hastings said.

BrightSign is a pioneer in interactive technology, working early on with retail stores, museums, and aquariums to go beyond simple communication by creating something truly engaging and memorable.

Hastings said BrightSign got a head start in the space and maintains its position ahead of the pack while competitors have trouble engineering interactive technology.

“We are the market share leader,” Hastings said.

Where a lot of digital signage goes wrong is in its software, largely due to the use of operating systems such as Android or Mac OS developed for consumers and not enterprise digital signage deployments. But Hastings explained that BrightSign OS was built from the ground up to be incredibly reliable, robust, and designed specifically for digital content delivery. Plus, it provides a high level of security to better safeguard against hackers.

BrightSign also collaborates with other hardware and software providers in creating digital signage solutions. Hastings lauded a recent partnership with Mimo Monitors in developing a small display with a miniaturized BrightSign media player built right into the design.

“Think of it as a commercial tablet with touchscreen capability built into a single package,” he said. It’s innovations like these that keep BrightSign at the top of the crowded Pro AV field.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More
Ham Radio
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More