Jeff Hastings said

Professional digital signage has undergone a dramatic transformation, from once only displaying static images to now providing immersive experiences. How has this shift manifested itself company to company? On this week’s episode of the Pro AV podcast, we looked into one AV player, BrightSign, and had CEO Jeff Hastings share how his company continues to pioneer advancements in digital signage.

According to Hastings, most people hadn’t heard of digital signage ten years ago. BrightSign was one of the first entrants into the space and frequently executed deployments of a hundred media players. These days, the company routinely does deployments of up to three thousand.

But what’s really notable is the change in content. Gone are the looping graphics of old.

“Today it’s about creating an experience,” Hastings said.

BrightSign is a pioneer in interactive technology, working early on with retail stores, museums, and aquariums to go beyond simple communication by creating something truly engaging and memorable.

Hastings said BrightSign got a head start in the space and maintains its position ahead of the pack while competitors have trouble engineering interactive technology.

“We are the market share leader,” Hastings said.

Where a lot of digital signage goes wrong is in its software, largely due to the use of operating systems such as Android or Mac OS developed for consumers and not enterprise digital signage deployments. But Hastings explained that BrightSign OS was built from the ground up to be incredibly reliable, robust, and designed specifically for digital content delivery. Plus, it provides a high level of security to better safeguard against hackers.

BrightSign also collaborates with other hardware and software providers in creating digital signage solutions. Hastings lauded a recent partnership with Mimo Monitors in developing a small display with a miniaturized BrightSign media player built right into the design.

“Think of it as a commercial tablet with touchscreen capability built into a single package,” he said. It’s innovations like these that keep BrightSign at the top of the crowded Pro AV field.

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