While at LightFair 2018 in Chicago last week, MarketScale was fortunate enough to chat with Jordan Kloos, one of the principals and a key player in product development for Lumium Lighting. Kloos explained that LightFair is always a great place for his company to showcase what it is doing and network with other innovators in the field. Lumium won the Best Booth Award at this year’s event, and Kloos was happy to outline its inspiration for the chemistry-themed booth.
Lumium products are all named after elements and elemental themes. That is why the company’s representatives put on lab coats and did chemistry experiments to create a dynamic experience for attendees. Kloos feels that the creative concept was a great fit and symbol of their innovation. Lumium worked with an outside team and then added its own “elements” to make it come to life.
According to Kloos, for Lumium at LightFair, it was not just about fixtures, but a whole theme it wanted visitors to walk away with. When he and his business partner Jeff Mitchell founded the company, they were both coming from an industrial design background. They have always aimed at creating fixtures that are unique and striking yet cost-effective. The company hopes to surprise and to push the limits beyond what seems possible. In keeping with one of their tag lines, Impossible is nearly impossible, they really wanted their product and booth to feel surreal.
With bonding elements as a theme based on covalence, which is a weak floating bond, they built on these concepts. Staying true to another characteristic of Lumium, their booth featured clean lines with minimalistic edges, such that viewers question their own eyes. Their new canopy system integrates beautifully into its surroundings and creates a bit of an optical illusion in its simplicity.
“Going beyond what we are used to experiencing with linear lighting,” Kloos explained. “You can look at our lighting and wonder if we are bending the laws of physics.”
Kloos described the positive experience at LightFair as highly memorable and a great example of how Lumium strives to stay creative and keep asking what they can do tomorrow.