A Conversation at LFI 2018 with Josh Kurtz of Orion

We’re catching up with SVP Sales Rep Josh Kurtz of Orion Energy Systems at LIGHTFAIR! Josh tells us why the Conference is important to their company, what they gain from attending a trade show of this caliber, and what kinds of products Orion takes pride in manufacturing.

“The reason for coming to LIGHTFAIR for Orion, is it gives us a chance within a 3 day window to really see a lot of our customers. There’s no really other opportunity to do that in the lighting industry,” Kurtz said.

Energy Efficiency in the lighting industry has always been a focus for LIGHTFAIR and Orion, and this year is no different.

“[We’ve seen] the same types of products, but becoming more efficient, longer life, that type of thing. [The focus] has shifted away from technology to controls yes, in certain instances, depending on which companies you’re talking to. There are still the straight fixture manufacturers like Orion, but there are a lot of companies out there that are talking more and more about controls every day,” Kurtz said.

And what is Josh’s favorite part about LIGHTFAIR?

“We’ve just had great customer presence in our booth. I haven’t even had a chance to walk the entire show floor yet because it’s been so busy. That’s been my favorite part, bar none,” he said.

His passion for the lighting industry has been growing for 22 years, when he started at Orion in 1996.

“My passion for this really is helping customers save energy. It’s all about efficiency– lowering customer’s utility bills and delivering a product to a customer that’s going to increase light levels in their facility while reducing their energy costs 50, 60, even 70% sometimes,” Kurtz noted.

Orion prides itself on products that are manufactured right here in the U.S.

“We really want to focus on being American made, and we did that with our Patriot product.”

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More