Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Creating a Broadcast Standard for eSports

For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous. More recently, it is esports that Pro AV is finding to be a new frontier. Competitive gaming has exploded in the last few years, and as…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Creating a Broadcast Standard for eSports

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous.

More recently, it is esports that Pro AV is finding to be a new frontier. Competitive gaming has exploded in the last few years, and as audiences grow, more immersive and sensational environments are being built around gamers.

At InfoComm 2019 in Orlando, Fla. last week, the latest enhancements to the gaming experience were on full display.

Stephen Milley, Group Manager, Business Development at Panasonic Systems Solutions spoke about this surge of interest in esports.

What the Growth Of the eSports Market Means

“What we would like to look at is the all in one encompassing solution. What you see here at InfoComm is our eSports demonstration. That is one example of a market, eSports, but for live events because eSports tournaments is just one element of eSports. There’s eSports broadcasts, eSports tournaments, all sorts of different types eSports arenas. We like to think we provide solutions whether its cameras whether its projectors whether it’s displays for the market.”

Mapping the Delivery of eSports Broadcasts

“We like to think of it as, it’s not strictly the image picture or resolution but also what the delivery is going to be like. In eSports theres broadcasts whether its Twitch or Major League Gaming Network, but they all have different needs. What we look at with our technology is not just the acquisition but how do we get that signal for the broadcast, what’s coming out of the camera? Is there an IP workflow?

“With all of our technology it all incorporates that. What we do that is particularly unique is have all of it built in, it is not an add on piece that you have to add in separately.”

Defining the 3 Elements of Cameras in eSports Presentations

“eSports particularly the tournament world is very much a POV type of application. So you have your professional gamer with their monitor, with their game, and a camera right on top of their monitor because people want to see not just them playing the game but their reactions to playing the game.”

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Sports venues are now being specced like IT projects

Sports venues are now being specced like IT projects

Athletic facilities are shifting planning from “lights and outlets” to connectivity, access control and data capture. Livestreaming, mobile entry and drones for field upkeep are now routine requirements. Athletic Business’ project reports, including a proposed $70 million Louisiana complex, show pipelines getting bigger, while Coach & Athletic Director says owners should evaluate technology needs up front.

  • 01If a venue plan includes livestreaming and recruitment video workflows, network capacity becomes an owner requirement, not a nice-to-have, according to Coach & Athletic Director.
  • 02Drone flyovers are moving from novelty to routine inspection tool, changing how turf and court maintenance is scheduled and documented, Coach & Athletic Director reported.
  • 03Public project pricing is becoming a benchmark for expectation-setting, Athletic Business reported a proposed $70 million sports complex tied to a $60 million bond proposal.

Sep 7, 2026

US Open’s million-plus crowd is pushing tennis into a data-ops business

Deloitte, citing USTA reporting, puts US Open attendance above 1 million, a scale that turns personalization into integration work. USTA Connect is formalizing a pipeline for evaluating startups during the tournament, while Sports Business Journal's awards coverage highlights tools from data platforms to accessibility tech.

  • 01Million-attendance events turn personalization into integration work: with more than 1 million at the US Open, a broken identity match or delayed inventory update becomes a nightly operations issue, not an edge case.
  • 02If fan personalization is the mandate, the procurement bottleneck shifts to identity, consent and data-sharing terms across ticketing, retail and media, not model accuracy.

Sep 6, 2026

Uefa is selling referee sleeve ads, and it changes how brands buy football

Uefa is selling referee sleeve ads, and it changes how brands buy football

Uefa is selling branding on referees’ sleeves, starting with workwear brand Strauss, according to SportBusiness. It puts the control point with the governing body rather than clubs. Match-day teams now own more production, compliance, and brand-safety work.

  • 01Referee kit becomes sellable inventory, which forces new governance on who approves marks, colors, and placement before matchday.
  • 02Because referees appear in every match and key moment, sleeve placements can deliver high-frequency exposure, but only if broadcast framing and graphics rules are negotiated up front.
  • 03The referee sleeve mark shifts the control point from clubs to the governing body: approvals, kit chain of custody, category-conflict rules, and broadcast measurement become the rights holder's and officiating operations' work on match day.

Sep 6, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512